CMS

Contentful vs Builder.io: In-Depth Comparison and How to Choose the One For You

Struggling to choose between Contentful vs Builder.io? Compare features, pricing, and integrations to find the best CMS for your needs.

Jesse Schor
Jesse Schor
3 minutes

You’re considering a headless CMS and find yourself torn between Builder.io and Contentful. Both platforms offer unique features and capabilities, but which one suits your needs better?

As a project manager at a mid-sized tech company, you’re juggling multiple priorities. You need a CMS that will streamline your team's workflow, integrate seamlessly with your existing tools, and scale as your company grows. 

Let's dive into the details to help you make an informed decision.

Content Modeling

Builder.io focuses on website-specific content models. This means it’s designed to make creating and managing website content straightforward and efficient. If your primary goal is to build and maintain a website, Builder.io’s content modeling approach might be more intuitive for you.

Contentful, on the other hand, supports more general-purpose content types. It’s built to handle a variety of content needs, from multisite content management to mobile apps and beyond. This flexibility can be beneficial if you’re looking to manage content across multiple channels and platforms. 

Visual Editing

Builder.io offers drag-and-drop page building. This feature allows you to visually construct your web pages by dragging elements into place. It’s user-friendly and can be a significant time-saver, especially if you prefer a more hands-on approach to design.

Contentful provides a rich text editor and Content Studio because of which it is known as the best CMS for B2B websites, While it doesn’t offer the same level of visual page building as Builder.io, its rich text editor is robust and versatile. The Content Studio adds another layer of functionality, allowing for more detailed content management and editing. 

Integrations

Both platforms offer various integrations, making it easier to connect with other tools and services you might be using. However, Contentful has a larger marketplace of extensions. This extensive marketplace means you have more options when it comes to adding new features and functionalities to your CMS. 

When it comes to selecting the right CMS for your SaaS company, integration capabilities are very important.

Pricing

Builder.io and Contentful have different pricing tiers. It’s important to consider not just the base price but also the entire tech stack costs for each platform. Depending on your specific needs and the scale of your project, one might be more cost-effective than the other.

When evaluating pricing, think about the long-term costs associated with each platform, including any additional services or integrations you might need. This comprehensive view will help you understand the true cost of using either Builder.io or Contentful. 

What do Users Say About Builder.io?

Users have shared varied experiences with Builder.io. Some report performance issues with the visual builder. These users mention that the interface can lag, especially when handling complex layouts or large amounts of content. This lag can slow down the design process and create frustration, particularly for those working on tight deadlines.

On the positive side, many users appreciate the ease of use. They have reported that it has been very effective in B2B website strategy. The drag-and-drop functionality makes it simple to create and edit pages without needing extensive technical knowledge. This feature is especially beneficial for teams that include non-developers, allowing them to contribute to the website’s design and content directly.

Builder.io’s integration with Shopify receives high praise. Users find it straightforward to connect their eCommerce store, enabling them to manage product pages and other content seamlessly. This integration helps streamline workflows and ensures that the website and online store remain synchronized.

Opinions on customer support responsiveness are mixed. Some users report quick and helpful responses from the support team, while others feel that their issues take too long to resolve. This inconsistency can impact the overall user experience, especially when dealing with urgent problems.

What do Users Say About Contentful?

Contentful receives high praise for its API-first approach and scalability. It is considered as a top enterprise CMS platforms, Users appreciate how the platform prioritizes APIs, making it easier to integrate with various systems and tools. This approach ensures that Contentful can handle large volumes of content and scale efficiently as your needs grow. The flexibility offered by its APIs allows developers to build custom solutions tailored to specific requirements.

The developer experience and documentation also receive positive feedback. Developers find the platform intuitive and well-documented, which simplifies the learning process and reduces development time. The comprehensive guides and examples provided by Contentful help developers quickly understand how to implement and use the platform effectively. This strong support system contributes to a smoother development process and a more enjoyable user experience.

However, some users find the learning curve steep for non-technical users. While developers may find Contentful straightforward, those without a technical background might struggle initially. The platform's powerful features and extensive capabilities can be overwhelming for beginners. This steep learning curve can slow down content creation and management for teams that include non-technical members.

Concerns about costs for larger organizations are also common. As your content needs grow, so do the costs associated with using Contentful. Larger organizations may find the pricing structure challenging, especially when factoring in additional services and integrations. This concern highlights the importance of carefully evaluating the total cost of ownership when considering Contentful for large-scale projects.

Overall, user feedback on Contentful highlights its strengths in scalability, SEO capabilities, developer experience, and documentation, while also noting some challenges for non-technical users and larger organizations. 

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Which Headless CMS is Right for Your Project?

Choosing between Builder.io and Contentful depends on your specific needs and resources.

Builder.io excels at visual page building and Shopify integration. Its drag-and-drop interface makes it easy to design web pages without extensive coding knowledge. If your project involves a lot of visual content and you need a seamless integration with Shopify, Builder.io might be the better choice.

Contentful, on the other hand, is a robust, developer-friendly platform for omnichannel content. It supports a wide range of content types and is designed to handle complex content management needs. If your project requires managing content across multiple platforms and channels, Contentful’s flexibility and extensive API support will be beneficial. Understanding the benefits of composable CMS can also help in making an informed decision.

Consider your team's technical expertise when making a decision. Builder.io’s user-friendly interface is ideal for teams with limited technical skills, allowing non-developers to contribute easily. Contentful requires more technical know-how, making it a better fit for teams with strong development capabilities. 

Evaluate pricing, performance, and support for your project's scale. Builder.io and Contentful have different pricing tiers, so consider the overall costs, including any additional services or integrations you might need. Assess the performance of each platform based on your content volume and complexity. Also, look into the support options available to ensure you have the necessary assistance as your project grows. 

Choosing the right headless CMS involves balancing these factors to meet your project's unique requirements.

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Table of contents
Content Modeling
Visual Editing
Integrations
Pricing
What do Users Say About Builder.io?
What do Users Say About Contentful?
Which Headless CMS is Right for Your Project?