Industry pages are designed to provide visitors with information tailored to specific industries, showcasing a company’s expertise and solutions.
A well-crafted industry page highlights what makes your business relevant to a particular sector and builds trust through relatable content and great design.
In this article, we’ll cover the essential elements of high-performing industry pages, including clear messaging, engaging visuals, and strong calls to action.
We’ll also explore some of the best examples of industry page design to give you ideas on how to create pages that attract and convert visitors. Whether you're looking to build credibility, improve SEO, or increase leads, this guide will help you design industry pages that deliver results.
In a nutshell:
- Good industry page design keeps users interested and reinforces your brand, helping turn visitors into customers.B2B companies should focus on industry page design to target specific markets, improve SEO, and build trust with potential clients.High-converting industry pages have clear headlines, engaging visuals, concise content, strong calls to action, and responsive design.
What is an Industry Page?
An industry page is a dedicated section of your B2B website that provides detailed information about specific industries related to your offerings.
These pages play a big role in a website's strategy by targeting niche markets and highlighting the business's expertise, services, and solutions tailored to meet the unique needs of certain industries.
Industry page design serves two main purposes: acting as a valuable resource for visitors looking for industry-specific insights and boosting the website's search engine optimization (SEO) efforts.
By including relevant keywords and offering in-depth content, industry pages can significantly improve a site's visibility in search engine results, bringing in organic traffic. This increased visibility can lead to more potential leads and customers by matching what users are searching for and providing targeted, valuable information.
Why B2Bs Should Prioritize Industry Page Design on Their Website
Industry pages can make a huge difference in how your business connects with its audience.
Imagine a potential customer searching for solutions specific to their field. When they land on your site and find a page that speaks directly to their needs, it’s a game-changer. These pages show that you truly understand the challenges in their industry and can offer tailored solutions.
Good design plays a major role here. Visitors should be able to quickly scan your page, find relevant information, and feel confident about your expertise. Well-placed visuals, intuitive navigation, and concise messaging all help create a seamless experience that holds their attention.
Additionally, industry-specific pages help your business stand out by positioning you as an authority in the space. When your pages highlight case studies, testimonials, and success stories from clients in similar sectors, you build credibility and trust.
Key Elements of a High-Converting Industry Page Design
Creating a high-converting industry page means combining content and design elements in a way that engages visitors and prompts them to take action.
Here are the key elements that can turn a standard page into a conversion powerhouse:
- Clear and Compelling HeadlineEngaging VisualsPersuasive and Concise ContentClear Call-to-Action (CTA)Social Proof and TestimonialsResponsive and Fast-Loading Design
Best Industry Page Design Examples
Looking for inspiration? Check out these industry page design examples from top .
Bambassadors
Bambassador’s B2B industry page emphasizes its video marketing expertise tailored for B2B brands. The page opens with a bold headline and rotating hero visuals showcasing real creators and impactful campaigns. The content structure balances credibility and product offerings, highlighting why top B2B brands trust Bambassador.
A carousel of success metrics and testimonials further reinforces the effectiveness of their services. The page blends vibrant purple and yellow colors, playful but professional typography, and interactive visuals to maintain engagement and flow.
Standout Elements
- 🎥 🏆 👤 📈
Toggl
Toggl's industry page for law firms communicates how its time-tracking software streamlines operations for legal professionals. The headline immediately ties into the importance of billable hours, supported by visuals of reports and dashboards.
Throughout the page, benefits are clearly broken down with sections highlighting automated billing, improved team productivity, and workload balance.
The use of a warm purple and soft pastel color palette, rounded icons, and friendly typography creates a professional yet approachable design. The page's multiple CTAs encourage users to try the product for free.
Standout Elements
- ⏳ 📊 🎯 📚
HeyGen
Heygen's industry page for agencies highlights how AI can transform video production by delivering studio-quality results quickly and affordably. The design uses a blend of gradient visuals and video previews to immediately catch the user's attention.
The message appeals to agencies with storytelling at their core, showcasing testimonials and case studies from brands like Trivago. The streamlined step-by-step guide emphasizes simplicity, while the focus on customization and multiple language capabilities strengthens its appeal to global agencies. A partner program invitation rounds out the offering.
Standout Elements
- 🎥 🌐 🤝 ⚡
Miro
Miro's SaaS industry page focuses on accelerating product development cycles through visual collaboration tools. The page presents a clean, structured design with product screenshots that demonstrate use cases like roadmaps, backlogs, and wireframes.
The message centers on how Miro empowers teams to collaborate from product discovery to delivery, ensuring transparency, speed, and alignment. It highlights integrations with popular tools (e.g., Jira, Slack) to streamline workflows. Security and data protection features are emphasized to build trust with enterprise-level SaaS teams.
Standout Elements
- 🛠 🔄 📈 🔐
LaunchDarkly
LaunchDarkly’s industry page for financial services highlights how their platform helps ensure smooth software releases. It emphasizes reliability with benefits like enhanced risk management, improved compliance, and streamlined deployments.
With clear, bold messaging and well-placed statistics, the page establishes credibility through client logos from major financial institutions and a featured case study from Ally Bank.
The visual design employs a sleek dark background contrasted with vibrant purples and blues, giving a modern, tech-forward feel. The layout is clean and spacious, with rounded, easy-to-read typography that balances professionalism and accessibility.
Standout Elements
- 🔐 📈 🖱️
Rippling
Rippling’s industry page targets financial services firms by promoting streamlined HR, payroll, and IT solutions. It highlights the ability to effortlessly onboard, pay, and manage employees, reducing administrative workload and increasing operational efficiency.
The messaging reinforces trust by showcasing awards, testimonials, and Fortune 500-level benefits offerings.
The design uses a rich, warm color palette of deep purples and creams, complemented by bold typography and dynamic data visuals, giving a refined and business-oriented impression.
Standout Elements
- 💼 🏆 🎨 🔍
Amplitude
Amplitude’s page for financial services promotes a data-driven approach to improving digital customer experiences. The focus is on unifying banking platforms and using advanced analytics to map customer journeys, reduce churn, and optimize engagement.
The page combines impactful product screenshots, statistics, and testimonials, reinforcing credibility with proof of success.
Visually, it employs a clean, modern style with shades of blue and white, communicating both professionalism and trustworthiness. Interactive graphs and charts illustrate the platform's ability to deliver real-time insights.
Standout Elements
- 📊 💻 🔄 🌐
Braze
Braze’s retail and eCommerce industry page emphasizes customer engagement through personalized shopping experiences and data integration. The page highlights how brands can leverage purchase data to create custom experiences and improve marketing effectiveness.
Performance statistics, including increased conversion rates and customer lifetime value, reinforce the platform's impact.
The visual design features dynamic gradients in purple, pink, and orange, complemented by modern, floating UI elements that demonstrate flexibility and innovation.
Standout Elements
- 🎯 📈 🔄 🎨
Deel
Deel’s industry page for computer software companies presents a comprehensive solution for scaling globally while managing HR challenges. The content emphasizes how Deel helps software businesses access global talent, streamline HR operations, and stay compliant across borders.
Throughout the page, case studies highlight success stories. The design is clean and visually engaging, featuring soft curves, warm pastel accents in purple, yellow, and blue, along with illustrative graphics that reinforce a user-friendly brand identity.
Standout Elements
- 🌍 🔄 🛠️ 📊
Monday.com
Monday.com’s industry page for retail highlights how its platform improves collaboration and operational efficiency across key teams such as product, marketing, and operations. The messaging focuses on streamlining communication, boosting visibility into workflows, and accelerating time-to-market.
The design employs a vibrant blue palette with white and purple accents, giving it a clean, modern feel. Images of diverse teams and retail environments provide real-world context, emphasizing teamwork and productivity.
Standout Elements
- 🛍️ 📈 🌐 🔧
Industry Page Design vs Use Case Pages
When it comes to showcasing your business, both industry pages and use case pages have important roles, but they serve different purposes.
Industry Pages focus on the specific industries you serve. They dive into the challenges that companies in those sectors face and show how your solutions fit those needs. For example, if your business works with healthcare organizations, your industry page might highlight how your product helps manage patient data securely or improve workflow efficiency.
On the other hand, Use Case Pages are all about how your product or service can solve specific problems, no matter the industry. They provide real-life examples that potential customers can relate to, showing how your offerings improve productivity, save time, or streamline a process. These pages highlight the versatility of your solution—how it can be applied to many situations and deliver results.
Think of it like this: industry pages say, "We understand your world," while use case pages say, "Here’s how we’ve solved problems like yours before." Together, they create a full picture of your expertise.
Build Industry Pages to Reach the Right Audiences
Industry pages are a powerful way to connect with the people who matter most to your business. By tailoring content to highlight industry-specific challenges and solutions, you show visitors that you understand their needs.
A strong page design combines clear messaging, compelling visuals, and trust-building elements like testimonials or case studies to guide users toward action. These pages also help attract more visitors by improving your search engine visibility. When done right, industry pages can increase engagement, build credibility, and drive meaningful conversions—making them a key part of any successful website strategy.
Ready to take your B2B website to the next level? Download Webstacks' Best B2B SaaS Websites eBook to discover more inspiring examples and actionable insights that can transform your digital presence.
