Curious about designing a modular website? Want to learn how today’s top SaaS brands like ServiceTitan and Calendly are improving their website with modular design? Here’s an exciting preview of our new modular web design guide that will answer all your questions!
The days of one-time website projects are far behind us. Top B2B SaaS companies are beginning to understand the importance of consistently improving their websites.
Unless you’re happy dealing with:
Spending over $50k+ every few months for fresh website redesigns
Your site having no design consistency, poor UX, and lack of professional touch
Content editors and marketers facing the limitations of page templates and the inability to implement CRO strategies
Then your SaaS company should think about another approach to website building.
Presenting Modular Web Design: a revolutionary approach to website building. Today’s most successful B2B SaaS companies are using modular design to grant marketing teams more ability to create continuous cycles of improvements that drive great business results faster than traditional website design.
Let us tell you more about it. If you want to see what the web guide is all about, then check it out now!
The ultimate goal of modular design is to design complete products by combining smaller independent elements. Imagine having the same building blocks that, as depicted in the image below, can form different finished products when assembled.
When applying the principle to a website, your design process involves creating an adaptable system of individual, reusable website components that can adjust to new content as needed.
Marketing teams/content editors can arrange any website component — such as the navigation, hero, switchbacks, etc. — to create unlimited page variations without being confined to the boundaries of a page template. Components used on a homepage can also be utilized on another webpage for a different use case while maintaining their functionality.
Website components B2B SaaS marketing sites use across different website pages include:
That’s only a few of many reusable website components found across B2B websites — see which other website components are reused on a modular website.
Traditional vs. Modular Web Design
When it comes to the traditional web design process, SaaS websites undergo a design cycle every few years to keep the content fresh, solve any problems of the current site, and stay on top of their competitors.
In today’s ever-changing market, SaaS brands understand that website redesigns lead to:
Unscalable websites that age over time
Expensive Redesigns
Page templates limiting your content editors
The issue is loud and clear: the traditional web design approach can no longer keep up with today’s unpredictable, constantly changing market.
With a modular website, marketing teams have more room for constant website experimentation without relying heavily on internal development resources or dealing with upfront costs. Save yourself some time, money, and future headaches.
By designing your SaaS website with a modular approach, you are ultimately empowering your marketing teams and content editors by yielding:
Faster iterations & deployment
More control over content
Seamless ability to maintain and alter components
With all these valuable benefits, it’s no wonder why today’s leading B2B SaaS brands are designing their websites with a modular mindset.
Read more about what the benefits of modular web design can do for your team.
From Calendly to ServiceTitan, we can already recognize modular websites in the most successful B2B SaaS companies that are forward-thinking to the needs of their marketing teams.
With modular web design, marketers can start thinking of their websites as a product of interchangeable independent parts, which empowers them to create endless possibilities.
Excited about modular design like we are? Take a look at our full guide to learn even more, and contact our modular design experts for a free consultation!
Stay tuned for future blog posts stacked full of everything websites and the world of B2B SaaS — until next time!