CMS

Storyblok vs WordPress: How Two CMS Platforms Stack Up in 2025

Choose the perfect CMS for your project between Storyblok and WordPress. Uncover features, pros, and cons in this comprehensive comparison.

Eric Izazaga
Eric Izazaga
3 minutes

In August 2024, WordPress powered 43.5% of all websites, while Storyblok has a 9% market share. There may be a big discrepancy between the two, but with WordPress' jeopardized reputation due to numerous security leaks, it's worth keeping an eye on Storyblok. In brief:

  • WordPress offers a monolithic CMS with integrated content management and presentation, while Storyblok provides a headless CMS that separates content from the front end for greater flexibility.

  • WordPress has a vast ecosystem of themes and plugins for customization, while Storyblok allows developers complete control over front-end design.

  • Storyblok's decoupled architecture can lead to faster load times and better scalability, while WordPress may face performance challenges as sites grow.

Get your free Headless CMS implementation checklist!

Our step-by-step guide shares everything your team should know about headless cms architecture and the best practices to set your next website up for success.

Storyblok vs WordPress: Overview

Understanding Storyblok

Storyblok is a headless CMS that separates content management from presentation. Its API-driven design lets you use any front-end framework or technology, delivering content across multiple channels like websites, mobile apps, and IoT devices. Storyblok's component-based approach uses reusable content blocks for efficient content modeling, and developers can integrate it with modern tech stacks.

Understanding WordPress

WordPress is a traditional monolithic CMS offering an all-in-one solution for building websites and managing content. It combines content management with front-end presentation and provides a user-friendly WYSIWYG editor. With a large ecosystem of themes and plugins, WordPress allows site customization with minimal technical expertise, appealing to many users.

Content Management Flexibility

The flexibility of a CMS in handling and delivering content is key. Understanding the architectural differences between Storyblok and WordPress can help you decide.

Storyblok is a headless CMS that separates content management from presentation. Its decoupled architecture delivers content via APIs to any front end or device, providing flexibility. Its component-based approach uses reusable content blocks for efficient content modeling. Developers can integrate it with modern tech stacks.

WordPress is a traditional monolithic CMS where content management, database, and front-end presentation are tightly integrated. While it provides a user-friendly interface and a large ecosystem of themes and plugins, customization is often limited to its ecosystem. Delivering content to multiple channels can be difficult, and its architecture may limit flexibility and scalability.

Customization Capabilities

Both Storyblok and WordPress offer ways to tailor your website, but they approach customization differently.

Storyblok offers a visual editor for content management with immediate previews. Its component-based system lets you build reusable content blocks, providing flexibility in design. As a headless CMS, it gives complete control over the front end, allowing custom designs and integration with other systems. Storyblok supports collaboration among users, simplifying teamwork on content and design.

WordPress provides a vast library of themes and plugins for customization. Themes let you quickly change your site's appearance, while plugins add functionality like contact forms and SEO tools. However, relying on themes and plugins can limit flexibility. Custom designs or complex features may require significant modifications. Managing numerous plugins can also affect performance and security.

Performance and Scalability

The choice between Storyblok and WordPress can significantly impact your website's speed and ability to handle growth.

Storyblok's headless architecture separates content management from the presentation layer, allowing faster load times and significant website speed improvement. Using the JAMstack architecture, Storyblok serves pre-built pages as markup, improving performance and reducing server load. As one of the leading enterprise CMS platforms, Storyblok's flexibility lets you optimize content delivery across multiple channels without compromising speed.

WordPress is a monolithic CMS where content management and presentation are integrated. As your site grows, performance can become an issue. The reliance on plugins can slow down load times, and scalability can be challenging with large content or high traffic levels. Optimization often requires additional caching plugins and performance tweaks.

Ease of Use

Ease of use is crucial when selecting a CMS for your day-to-day operations.

User Interfaces

Storyblok offers a modern, user-friendly interface with a visual editor for managing content without coding skills. Its intuitive design provides real-time visual editing with reusable components. According to G2, Storyblok has an ease-of-use rating of 8.9 out of 10, slightly higher than WordPress's 8.3 rating.

WordPress is known for its familiar WYSIWYG editor, making it easy to start creating content quickly. Its extensive ecosystem allows for customization, though this can sometimes complicate the user interface.

Learning Curve

Storyblok may require more technical expertise during the initial setup, especially for custom front-end implementations. Once set up, its visual editor allows efficient use without coding.

WordPress is accessible for beginners without much technical background, with extensive documentation and community support. Its gentle learning curve makes it popular among users with limited technical expertise.

Get your free Headless CMS implementation checklist!

Our step-by-step guide shares everything your team should know about headless cms architecture and the best practices to set your next website up for success.

Security Features

Storyblok's headless, API-driven design reduces the risk of direct attacks on your content database. It provides enterprise-grade security features, including Single Sign-On (SSO) and role-based access control, allowing effective management of user permissions.

WordPress relies on third-party plugins and themes, which can introduce security risks if not maintained properly. Regular updates and maintenance are required to patch vulnerabilities. Managing user roles and permissions is possible but may not be as robust as Storyblok's controls.

SEO and Marketing Tools

Storyblok's headless architecture enhances SEO efforts with faster load times and improved performance, crucial aspects of technical SEO. Using JAMstack technology, it ensures swift content delivery, positively impacting search rankings. With built-in support for multilingual websites, Storyblok simplifies international SEO. Its API-first approach enables integration with various SEO and marketing tools.

WordPress offers numerous plugins and themes to extend functionality, including tools for on-page SEO services. However, reliance on plugins can slow down your website, affecting load times and search rankings. Managing multilingual content typically requires additional plugins, adding complexity. Its monolithic design may restrict flexibility in optimizing site structure and performance for SEO.

Integration and Ecosystem

Consider how a CMS connects with other tools and its ecosystem.

For those planning a headless solution implementation, Storyblok's API-first design makes integration with various tools straightforward. It provides REST and GraphQL APIs, allowing developers to use modern front-end technologies. As a headless CMS, it doesn't limit you to a specific tech stack, which is suitable for projects requiring custom implementations and modern development practices.

WordPress has a vast ecosystem of plugins and themes for extending functionality. While it offers a REST API for headless use, it's not optimized for it. Integrating with modern front-end technologies can be complex, and relying on many plugins may lead to maintenance or security issues.

Cost Considerations

WordPress Pricing

  • Free Plan: $0/month

    • Offers basic blogging features with WordPress.org (self-hosted), requiring users to pay for hosting separately.

  • Managed Hosting (WordPress.com): Starts at $4/month

    • Includes hosting, a custom domain, and basic support for personal use.

  • Business Plan: $25/month

    • Designed for small businesses, offering advanced design tools, integrations, and e-commerce capabilities.

  • Enterprise Solutions: Custom pricing

    • Tailored for large-scale businesses needing enhanced security, performance, and scalability.

Storyblok Pricing

  • Free Plan: $0/month

    • Includes 1 space, 2 users, 10 content types, and 5 API calls per second.

  • Entry Plan: €9/month (~$10)

    • Provides 1 space, unlimited users, 50 content types, and 50 API calls per second.

  • Team Plan: €90/month (~$100)

    • Supports 1 space, 5 collaborators, 200 content types, and 100 API calls per second.

  • Enterprise Plan: Custom pricing

    • Designed for businesses needing advanced features, with options for additional spaces, security, and support.

Get your free Headless CMS implementation checklist!

Our step-by-step guide shares everything your team should know about headless cms architecture and the best practices to set your next website up for success.

Our Take on Storyblok vs WordPress

When choosing between Storyblok and WordPress, the first thing to do is to consider your project's specific needs. WordPress, with its monolithic architecture, offers an all-in-one solution that integrates content management with front-end presentation which makes it user-friendly and suitable for straightforward sites.

However, this tight integration can limit flexibility and scalability, especially when delivering content across multiple channels. Storyblok's headless CMS architecture decouples content management from presentation, which results in greater flexibility and performance.

This separation allows developers to use any front-end framework or technology for content delivery across various platforms like websites, mobile apps, and IoT devices. Therefore, for projects that require scalability, performance, and flexibility, Storyblok may be the more appropriate choice.

How to Choose the Right Platform for Your Needs

Selecting between Storyblok and WordPress depends on your project's requirements, team's expertise, and goals.

Assess Project Requirements

For simple blogs or basic websites, WordPress offers a user-friendly solution. If delivering content across multiple channels is needed, Storyblok's headless architecture provides greater flexibility, handling complex structures and scaling for large projects.

Evaluate Technical Expertise

WordPress is easy to use for those with limited technical expertise. Storyblok's headless architecture may require more technical knowledge but offers greater flexibility. If your team is skilled in modern web development, Storyblok could be preferable.

Make an Informed Decision

Weigh the factors that matter most to your project. If ease of use and a range of themes and plugins are priorities, WordPress might suit you. For flexibility, scalability, and multi-channel delivery, Storyblok's headless CMS offers significant advantages. Align your choice with your project's needs, your team's expertise, and your long-term strategy.

Choosing between Storyblok and WordPress depends on your specific needs and goals. Storyblok provides modern flexibility and scalability for multi-channel content delivery, while WordPress offers ease of use with its vast ecosystem of themes and plugins. Evaluate which platform aligns best with your business objectives to support your growth.

Here at Webstacks, we help many companies level up their online presence through next-gen solutions for websites.

If you want to learn more about this or any other topic, feel free to reach out to us!

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Table of contents
Storyblok vs WordPress: Overview
Understanding Storyblok
Understanding WordPress
Content Management Flexibility
Customization Capabilities
Performance and Scalability
Ease of Use
User Interfaces
Learning Curve
Security Features
SEO and Marketing Tools
Integration and Ecosystem
Cost Considerations
WordPress Pricing
Storyblok Pricing
Our Take on Storyblok vs WordPress
How to Choose the Right Platform for Your Needs
Assess Project Requirements
Evaluate Technical Expertise
Make an Informed Decision
Majke an Informed Decision
Making an Informed Decision
Evaluating Technical Expertise
Making an Informed Decision
Choosing the Right Platform for Your Needs
Assess Project Requirements
Evaluating Technical Expertise
Making an Informed Decision
Assessing Project Requirements
Evaluating Technical Expertise
Making an Informed Decision
Evaluating Storyblok's Pricing Models
Considering Cost Factors in WordPress
Choosing the Right Platform for Your Needs
Assessing Project Requirements
Evaluating Technical Expertise
Making an Informed Decision
Navigating the WordPress Ecosystem
Cost Considerations
Evaluating Storyblok's Pricing Models
Considering Cost Factors in WordPress
Choosing the Right Platform for Your Needs
Assessing Project Requirements
Evaluating Technical Expertise
Making an Informed Decision
Integrating with Storyblok
Navigating the WordPress Ecosystem
Cost Considerations
Evaluating Storyblok's Pricing Models
Considering Cost Factors in WordPress
Choosing the Right Platform for Your Needs
Assessing Project Requirements
Evaluating Technical Expertise
Making an Informed Decision
Enhancing SEO with WordPress
Integration and Ecosystem
Integrating with Storyblok
Navigating the WordPress Ecosystem
Cost Considerations
Evaluating Storyblok's Pricing Models
Considering Cost Factors in WordPress
Choosing the Right Platform for Your Needs
Assessing Project Requirements
Evaluating Technical Expertise
Making an Informed Decision
SEO with Storyblok
Enhancing SEO with WordPress
Integration and Ecosystem
Integrating with Storyblok
Navigating the WordPress Ecosystem
Cost Considerations
Evaluating Storyblok's Pricing Models
Considering Cost Factors in WordPress
Choosing the Right Platform for Your Needs
Assessing Project Requirements
Evaluating Technical Expertise
Making an Informed Decision
Strengthening Security in WordPress
SEO and Marketing Tools
SEO with Storyblok
Enhancing SEO with WordPress
Integration and Ecosystem
Integrating with Storyblok
Navigating the WordPress Ecosystem
Cost Considerations
Evaluating Storyblok's Pricing Models
Considering Cost Factors in WordPress
Choosing the Right Platform for Your Needs
Assessing Project Requirements
Evaluating Technical Expertise
Making an Informed Decision
Security in Storyblok
Strengthening Security in WordPress
SEO and Marketing Tools
SEO with Storyblok
Enhancing SEO with WordPress
Integration and Ecosystem
Integrating with Storyblok
Navigating the WordPress Ecosystem
Cost Considerations
Evaluating Storyblok's Pricing Models
Considering Cost Factors in WordPress
Choosing the Right Platform for Your Needs
Assessing Project Requirements
Evaluating Technical Expertise
Making an Informed Decision
Navigating the Learning Curve
Security Features
Security in Storyblok
Strengthening Security in WordPress
SEO and Marketing Tools
SEO with Storyblok
Enhancing SEO with WordPress
Integration and Ecosystem
Integrating with Storyblok
Navigating the WordPress Ecosystem
Cost Considerations
Evaluating Storyblok's Pricing Models
Considering Cost Factors in WordPress
Choosing the Right Platform for Your Needs
Assessing Project Requirements
Evaluating Technical Expertise
Making an Informed Decision
Comparing User Interfaces
Navigating the Learning Curve
Security Features
Security in Storyblok
Strengthening Security in WordPress
SEO and Marketing Tools
SEO with Storyblok
Enhancing SEO with WordPress
Integration and Ecosystem
Integrating with Storyblok
Navigating the WordPress Ecosystem
Cost Considerations
Evaluating Storyblok's Pricing Models
Considering Cost Factors in WordPress
Choosing the Right Platform for Your Needs
Assessing Project Requirements
Evaluating Technical Expertise
Making an Informed Decision
Addressing Performance Challenges in WordPress
Ease of Use
Comparing User Interfaces
Navigating the Learning Curve
Security Features
Security in Storyblok
Strengthening Security in WordPress
SEO and Marketing Tools
SEO with Storyblok
Enhancing SEO with WordPress
Integration and Ecosystem
Integrating with Storyblok
Navigating the WordPress Ecosystem
Cost Considerations
Evaluating Storyblok's Pricing Models
Considering Cost Factors in WordPress
Choosing the Right Platform for Your Needs
Assessing Project Requirements
Evaluating Technical Expertise
Making an Informed Decision
Improving Performance with Storyblok
Addressing Performance Challenges in WordPress
Ease of Use
Comparing User Interfaces
Navigating the Learning Curve
Security Features
Security in Storyblok
Strengthening Security in WordPress
SEO and Marketing Tools
SEO with Storyblok
Enhancing SEO with WordPress
Integration and Ecosystem
Integrating with Storyblok
Navigating the WordPress Ecosystem
Cost Considerations
Evaluating Storyblok's Pricing Models
Considering Cost Factors in WordPress
Choosing the Right Platform for Your Needs
Assessing Project Requirements
Evaluating Technical Expertise
Making an Informed Decision
Customizing with Themes and Plugins in WordPress
Performance and Scalability
Improving Performance with Storyblok
Addressing Performance Challenges in WordPress
Ease of Use
Comparing User Interfaces
Navigating the Learning Curve
Security Features
Security in Storyblok
Strengthening Security in WordPress
SEO and Marketing Tools
SEO with Storyblok
Enhancing SEO with WordPress
Integration and Ecosystem
Integrating with Storyblok
Navigating the WordPress Ecosystem
Cost Considerations
Evaluating Storyblok's Pricing Models
Considering Cost Factors in WordPress
Choosing the Right Platform for Your Needs
Assessing Project Requirements
Evaluating Technical Expertise
Making an Informed Decision
Using Visual Editing in Storyblok
Customizing with Themes and Plugins in WordPress
Performance and Scalability
Improving Performance with Storyblok
Addressing Performance Challenges in WordPress
Ease of Use
Comparing User Interfaces
Navigating the Learning Curve
Security Features
Security in Storyblok
Strengthening Security in WordPress
SEO and Marketing Tools
SEO with Storyblok
Enhancing SEO with WordPress
Integration and Ecosystem
Integrating with Storyblok
Navigating the WordPress Ecosystem
Cost Considerations
Evaluating Storyblok's Pricing Models
Considering Cost Factors in WordPress
Choosing the Right Platform for Your Needs
Assessing Project Requirements
Evaluating Technical Expertise
Making an Informed Decision
WordPress' Traditional Approach
Customization Capabilities
Using Visual Editing in Storyblok
Customizing with Themes and Plugins in WordPress
Performance and Scalability
Improving Performance with Storyblok
Addressing Performance Challenges in WordPress
Ease of Use
Comparing User Interfaces
Navigating the Learning Curve
Security Features
Security in Storyblok
Strengthening Security in WordPress
SEO and Marketing Tools
SEO with Storyblok
Enhancing SEO with WordPress
Integration and Ecosystem
Integrating with Storyblok
Navigating the WordPress Ecosystem
Cost Considerations
Evaluating Storyblok's Pricing Models
Considering Cost Factors in WordPress
Choosing the Right Platform for Your Needs
Assessing Project Requirements
Evaluating Technical Expertise
Making an Informed Decision
Storyblok's Headless Architecture
WordPress' Traditional Approach
Customization Capabilities
Using Visual Editing in Storyblok
Customizing with Themes and Plugins in WordPress
Performance and Scalability
Improving Performance with Storyblok
Addressing Performance Challenges in WordPress
Ease of Use
Comparing User Interfaces
Navigating the Learning Curve
Security Features
Security in Storyblok
Strengthening Security in WordPress
SEO and Marketing Tools
SEO with Storyblok
Enhancing SEO with WordPress
Integration and Ecosystem
Integrating with Storyblok
Navigating the WordPress Ecosystem
Cost Considerations
Evaluating Storyblok's Pricing Models
Considering Cost Factors in WordPress
Choosing the Right Platform for Your Needs
Assessing Project Requirements
Evaluating Technical Expertise
Making an Informed Decision