Read how Breezeway’s leadership saw an opportunity to refresh its website and use it as a strategic tool to solidify itself as the premium, market-leading solution in property management technology.
Breezeway is a leading property care, operations, and messaging platform that empowers property managers and hosts to streamline their workflows and enhance guest experiences. With a focus on automation, seamless integrations, and centralized operations, Breezeway’s mission is to help its clients operate more efficiently and deliver exceptional service in an increasingly competitive property management landscape.
As Breezeway experienced rapid growth, expanding into new markets and serving a broader range of clients, it faced a key challenge. Like many other high-growth startups, Breezeway outgrew its previous web design and needed a new online presence that accounted for its brand and product maturity.
The previous website wasn’t compelling or visually cohesive, which limited the marketing team’s ability to present a professional, modern image. Being the go-to solution in the industry, Breezeway desperately needed a sleek design that clients would expect from a top-tier brand in the space.
Moreover, the website utilized multiple themes – resulting in a plethora of different modules. This lack of consistency was both a hindrance to the user experience and a frustration to the marketing team when it came to building new pages.
Breezeway also faced a significant challenge in effectively communicating its product offerings on its website. The core issue was that it did not clearly present the complete scope of Breezeway’s product suite and its solutions, making it difficult for visitors to grasp what the platform offered and how it met their specific needs.
Additionally, a key selling point of Breezeway is its seamless integrations with property management systems – yet these weren’t highlighted or explained in enough detail to demonstrate the platform’s full value.
Practically, the site’s information architecture would require a complete overhaul to better align with the current version of Breezeway.
With a relatively short sales cycle, Breezeway’s website is a key touchpoint for prospective customers. They wanted the website to provide clear, concise product information, support the sales process, and offer resources like testimonials and case studies that build trust and social proof. This would significantly help win over prospects faster and address competitive challenges, such as ROI comparisons with other platforms.
Breezeway faces intense competition from all-in-one property management systems and other property tech platforms. Ascending to the most prominent solution in the space, the organization desperately needed a site that reflected its status in the market. The best brand in the industry wanted the best marketing, and revamping the website was a critical piece of this initiative.
To effectively attract new customers and stay atop the competition, Breezeway needed a website that clearly lays out its product suite, highlights the benefits of automation, and explains why it’s the leading solution in the market.
To address these challenges, Breezeway turned to Webstsacks for an experienced partner who could transform its website into its most powerful marketing asset. The mission was clear: build a cutting-edge, intuitive website that communicated Breezeway’s value across all segments, improved user experience, and empowered its team to craft the best web experiences in property management tech.
The new-look Breezeway.io embraces a sleek design that effectively captivates, engages, and converts users.
Some highlights include:
We redefined the content strategy to clearly communicate Breezeway’s diverse product suite and target audiences, ensuring that each segment received tailored messaging. By restructuring the site and updating page components, we introduced a logical flow of information and modernized the copy to reflect Breezeway’s evolving offerings.
This meant adding new industry pages for which Breezeway previously excluded, as well as modifying the types of product capability pages. Now, it's far easier for new and returning users to explore the site and find the content most relevant to them.
With integrations and PMS (property management system) partnerships so core to Breezeway’s business, we elevated its integrations page design and moved it to the top-level navigation bar.
Additionally, we created preferred partner landing pages with content that spoke directly to users of each PMS. This includes specific benefits for using Breezeway with a certain PMS, testimonials from those users, and PMS-specific FAQs. Now, Breezeway has a new form of bottom-of-funnel content that serves as prime locations for users to convert.
Before the redesign, all of Breezeway’s content types (such as blogs, webinars, case studies, and tools) existed in siloes. Without a centralized hub, there was no seamless way for users to find relevant content across various formats.
Now Breezeway has a place for all its content marketing materials to reside. This way, users can easily locate specific content through the Learning Center or Resource Library.
Webstacks upgraded the design of social proof components throughout the site, such as the testimonials carousel and statistics bar.
The case studies page template also received an update, and success stories were integrated throughout the site to establish credibility and support Breezeway’s speedy sales cycle.
The adoption of a modern, streamlined website has firmly established Breezeway as the innovative leader in operations software for short-term rentals, hotels, corporate housing, and residential properties. As the company continues to accelerate, this redesign was more than just an aesthetic upgrade—it became an essential step in aligning Breezeway’s digital presence with its rapid business evolution.
It’s not uncommon for fast-growing SaaS companies to outgrow their web presence. In Breezeway's case, their unprecedented expansion highlighted the need for a website that reflected the full scope of their capabilities. The refresh successfully elevated their brand, catered to a diverse audience base, and effectively communicated their value proposition to customers in the property management space.
This project marked a significant turning point for Breezeway, bringing their website up to speed with their business trajectory. Now, it addresses its core customer segments and new markets that have emerged over the past year. Moreover, the stage is set for further global expansion as Breezeway continues to gain traction beyond the US.
The timing of this transformation was pivotal. And with the company gearing up for its busiest season, the enhanced website provides Breezeway with the tools needed to capture new business, support growth, and solidify its position as an industry leader.
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Breezeway's property care, operations and messaging platform helps coordinate, communicate, and verify all the work you do at rental properties.
Boston, MA
Software-as-a-Service
Mid-market (25-200 employees)
