Discover how Power Factors consolidated websites, revamped product positioning, and prepared to scale as a global leader in renewable energy management.
Power Factors is at the forefront of renewable energy management, offering a powerful platform that enables energy producers to optimize solar, wind, and battery energy storage assets. Over the past few years, the company has been on a transformative journey, driven by strategic acquisitions and a commitment to providing a comprehensive solution for the complex challenges of renewable energy.
While growth brought immense opportunity, each acquisition also came with its own branding, separate websites, and product offerings, which created fragmentation in how the company presented itself to the market.
Power Factors realized that in order to maintain its position as a leader in the renewable energy space and continue its aggressive growth, it needed to consolidate these various products under a unified platform, later branded as Unity.
Unity would provide customers with a modular approach—allowing them to select the applications they needed while benefiting from the integration across all solutions.
Power Factors’ digital presence was split across multiple brands, mainly due to several acquisitions, such as Inaccess and Greenbyte. This created inconsistencies across their websites and left their main site out of sync with their evolving brand.
Their main site was built on WordPress, which came with significant limitations:
Although Power Factors was moving toward a unified platform, its website didn’t keep pace with this evolution. The lack of cohesive messaging made it difficult for customers to understand the comprehensive nature of the company’s services.
Power Factors had valuable content but struggled to present it effectively. The lack of structure on its website made it hard for users to find and engage with critical resources. The company had built an impressive library of white papers, videos, and eBooks, but these materials were hard to find due to the absence of a centralized resource section. The website needed more segmented content tailored to different audience personas, such as asset managers, engineers, and operations teams.
The challenge for Power Factors was creating a website that could cater to a diverse set of users, from technicians managing on-the-ground operations to executives overseeing global energy portfolios. Webstacks restructured the site with clear navigation and targeted content that delivered relevant information to each persona. This theme is ideal for companies with complex user bases needing to tailor user experiences by role or function.
Power Factors needed a more dynamic and scalable platform to unify their digital presence and reflect their expanding brand. Webstacks addressed this by migrating the site from WordPress to HubSpot – a move that significantly improved flexibility in content management.
By merging the main Power Factors site with the acquired Inaccess website, Webstacks created a cohesive platform that centralized the brand’s messaging and made it easier to maintain a unified identity across all products. It also helped that many members of Power Factor’s marketing team were already comfortable with elements of the HubSpot platform, which made the transition away from their WordPress CMS a seamless experience.
A key aspect of the project was overhauling the site’s design and user experience. The previous site’s header was cluttered and didn’t guide users effectively through Power Factors’ offerings. Webstacks implemented a clean, intuitive navigation system that catered to the diverse user base—from on-the-ground technicians to senior executives.
The new design clearly showcased Power Factors’ modular Unity platform, demonstrating how its various components worked together to cover the full lifecycle of renewable energy asset management.
With a small marketing team of just 10 people supporting a 600-person company, Power Factors needed a platform that minimized reliance on developers. Webstacks prioritized building a site that was easy to manage.
With HubSpot’s user-friendly interface, the team could quickly create new landing pages, update content, and manage lead generation tools without needing developer support. This agility allowed them to respond quickly to market changes and roll out new product features as they were launched.
The revamped website also integrated HubSpot lead capture forms and enhanced marketing automation capabilities, ensuring Power Factors could seamlessly manage their sales pipeline and conversion processes.
As Power Factors continued to expand its international presence and absorb new acquisitions, the website needed to scale alongside them. Webstacks designed the site to accommodate future growth, ensuring that Power Factors could easily integrate new companies, products, and regions into their digital presence without disrupting the user experience.
With the new website, Power Factors could now represent their global offices and teams, making it easier for international customers to connect with local representatives based on their geographical location.
The new website fully aligns with Power Factors' updated brand guidelines, replacing fragmented visuals from acquired companies with a cohesive, polished design. With modern typography, refined color schemes, and professional layouts, the site now reflects the company’s global presence and innovative approach to renewable energy management.
The site’s structure was redesigned to reflect the modularity and flexibility of the Unity platform, clarifying how individual applications work together within a unified system. Previously, these products felt disconnected, leaving customers unaware of the platform’s full capabilities.
Power Factors’ marketing team was previously bogged down by the complexities of managing disparate technologies. This fragmented setup between WordPress and HubSpot CMS caused inefficiencies, as the team had to juggle multiple platforms to manage content, campaigns, and lead capture forms.
Webstacks addressed these challenges by re-platforming Power Factors’ website entirely to HubSpot. The Inaccess website, which was previously operating independently in HubSpot, was seamlessly merged into the new Power Factors portal, consolidating all content management, lead generation, and campaign tracking under one system.
The streamlined workflows enhanced efficiency and empowered the marketing team to focus more on strategy and execution, rather than navigating disconnected systems.
Search engine optimizations, such as refining title tags, including missing metadata, and adding internal links, have helped boost new users from organic search by 152% and organic search sessions by 170%.
Enhancements in UX have also shown a significant increase in interactivity. Since launching, the total number of engagements across the website has increased by 252%, with an engaged user count of 265%.
With their new digital presence firmly in place, Power Factors is poised to continue expanding its influence in the renewable energy sector. As battery energy storage systems (BESS) become increasingly critical, the company is well-positioned to lead the market by offering AI-powered analytics, real-time control, and seamless platform integration. The Power Factors platform’s ability to handle the entire lifecycle of renewable energy assets gives them a distinct advantage as renewable portfolios grow in size and complexity.
Future growth for Power Factors will be driven by global expansion and acquisitions. The new website is designed to scale effortlessly as new products, regions, and companies are added. By embracing a modular product strategy within the Unity platform, Power Factors creates a flexible foundation for continued innovation and customer adoption.
Internally, the company will continue to empower its lean marketing team with agile tools, leveraging HubSpot to manage campaigns, track performance, and optimize its sales funnel. As the renewable energy landscape evolves, Power Factors aims to maintain its reputation as a trusted partner and data leader, ensuring its customers can maximize asset performance while navigating the challenges of a rapidly changing energy market.
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Power Factors is a renewable energy management software company that helps solar, wind, and battery storage operators optimize asset performance through data-driven insights, real-time control, and AI-powered analytics.
San Francisco, CA
Software-as-a-Service
Enterprise (200+ employees)
