A Guide to Modern Marketing Website Stakeholders

A Guide to Modern Marketing Website Stakeholders

Today, there are numerous departments and individual contributors that play a critical role in an organization's website. To thrive in this complexity, a modern marketing website stakeholder must understand their responsibilities as well as the roles of everyone else.

But how do they contribute to the marketing website? What do they care about in a marketing website? What challenges make their responsibilities with the marketing website more difficult?

Roles featured in the guide

• Website Managers
• Developers
• Designers
• SEOs
• CROs
• Content Marketers
• Product Marketers
• And More!

Readers will walk away with a better understanding of their expertise in the marketing website, what really matters to their peers, and the most effective ways to foster better cross-functional relationships with other website team members.