The B2B Website Recipe Guide

The B2B Website Recipe Guide

What's Covered

This guide is for B2B marketing professionals and teams responsible for managing and optimizing their company's marketing websites. It is designed to help continuously improve the website's design, development, and content to better engage visitors, generate leads, and build the brand.

Browse each section of "The B2B Website Recipe Guide" to explore initiatives that complement your current website. The 35 examples are inspired by real initiatives from Webstacks clients, showcasing how innovative B2B marketing teams maximize their web presence.

Website recipes for the following job functions:

• User Experience
• Product Marketing
• Conversion Rate Optimization (CRO)
• Search Engine Optimization
• Content Marketing
• Partnerships
• Marketing Technologies (MarTech)