Contentful Development Agency

What are the benefits of Contentful?

There are a few key advantages that make Contentful a top choice among Webstacks customers:

1. Structured content models are the core of scalability.

Unlike traditional CMS platforms like WordPress that force content into fixed templates, Contentful allows you to structure content into custom content models. This modular approach makes it easier to organize and scale your site alongside your business.

2. API-first means unmatched flexibility.

Contentful’s API-first CMS eliminates bloated plugins, allowing teams to integrate essential tools like HubSpot, Salesforce, and Marketo without sacrificing performance. Whether you're using Jamstack frameworks like Next.js and Gatsby, Contentful gives developers the flexibility to build without constraints.

3. Update content once, distribute it everywhere.

Contentful is more than just a marketing website CMS. You can publish content across multiple web properties, mobile apps, email campaigns, and digital experiences without duplicating work.

4. Performance & security that high-growth companies demand.

Traditional CMSs often struggle with slow load times and security vulnerabilities, especially as websites scale. Contentful’s cloud-native architecture and CDN yield top-notch performance. Additionally, enterprise-grade security features like API authentication and access controls help protect your data from unauthorized changes.

What do you need to consider before a Contentful migration?

A website migration to Contentful is a big step toward a more flexible, scalable, and high-performance website. However, whether you're moving from a traditional CMS or another headless platform, there are key factors to consider to ensure a smooth transition with minimal disruptions.

Migrating from a traditional CMS

If you’re shifting from a page-based CMS to Contentful’s structured content model, you’ll need to rethink how content is stored, delivered, and managed. Here’s what to consider:

1. Your content structure will change

Traditional CMSs rely on templates and WYSIWYG editors, which bundle content, design, and functionality together. Contentful, however, decouples content from presentation, meaning:

• Pages are no longer the core structure—content types and relationships are.
• Your team will need to define reusable content models instead of static pages.

2. Your frontend must be rebuilt

Since Contentful is headless, it doesn’t provide a built-in frontend. This means:

• You’ll need a modern frontend framework like Next.js, Nuxt.js, or Gatsby.
• A design system should be established to ensure consistent UI across components.

3. Workflows and content operations need to be redefined

Your team will work differently in Contentful compared to a traditional CMS. Before migrating, determine:

• How content roles and permissions should be set up (e.g., marketers vs. developers).
• How to train your team to use Contentful (Webstacks assists with onboarding and training workshops).

4. SEO and URL structure continuity must be maintained

A poorly planned migration can impact organic search rankings. Avoid issues by mapping existing URL structures to prevent broken links, setting up 301 redirects, and ensuring metadata is preserved in the new setup.

5. Third-party integrations need to be reconfigured

Your CMS is likely connected to the rest of your organization’s tech stack. With Contentful, many of these integrations will be API-based, requiring systems integrations.

Migrating from another headless CMS

Switching from another headless CMS is less about starting over and more about restructuring content models, updating APIs, and adapting workflows to fit Contentful’s architecture. Since each CMS structures content differently, some modifications will be needed when mapping data, and platform-specific features may not translate directly. We use, Contentful’s Migration CLI to streamline this process and automate bulk content transfers.

Can Contentful integrate with your current tech stack?

Yes—Contentful is built for seamless integration, and you can check out the Contentful Marketplace to explore the 100+ integrations and plugins.

Before migrating, organizations should evaluate their CRM, marketing automations, personalization tools, hosting, and analytics platforms.

Webstacks specializes in custom Contentful integrations, ensuring your new CMS fits into your existing tech stack.

What if you don't have a full-time developer to maintain your Contentful CMS?

Contentful empowers marketers to manage content independently, but as your website grows, occasional technical support may be needed. Webstacks provides ongoing support to help you scale—whether it’s expanding your design system, adding new features, or optimizing performance—so Contentful keeps working for your team, not the other way around.

Is Contentful the best headless CMS solution for B2Bs?

Contentful is one of the most widely adopted headless CMS platforms, trusted by fast-growing startups and enterprise businesses alike. Its strong brand presence, intuitive interface, and developer-friendly APIs make it a top choice among Webstacks clients.

That said, we believe the best headless CMS for you ultimately depends on your unique business needs and how you prefer to manage content. Contentful is frequently compared to Sanity, DatoCMS, and Storyblok—all platforms Webstacks specializes in.

If you're evaluating headless CMS options, Webstacks can help you navigate the differences and determine the best solution for your team.