How are today’s leading SaaS companies ensuring their websites are designed to build pipeline? Many times, the first step is a SaaS website redesign.
Every SaaS brand knows their website is never truly complete. In a fast-paced market, a website must evolve to stay competitive. Fresh design, new features, and a seamless user experience are key. The best SaaS websites constantly adapt to meet these demands.
You’ve got questions — we’ve got answers. Keep reading to discover key indicators that you’re in need of a SaaS website redesign.
Whether or not you are considering one, it’s important to be mindful of the following signs that indicate your SaaS website needs a redesign.
A website must captivate users immediately. If it looks dated, users will leave. An engaging design leaves a lasting impression and encourages exploration. 59% of global users prefer a visually appealing website. Ensure your branding remains consistent across all platforms.
Confusing navigation or cluttered layouts drive users away. A well-organized website helps users find what they need quickly. With mobile users accounting for 66% of global web traffic, a mobile-friendly design is essential.
A drop in conversion rates often signals design flaws. Well-designed websites can increase conversion rates by 200%. Optimize your site with clear CTAs, simple forms, and fast load times.
This means ditching poor design practices, such as:
Unclear/misplaced CTAs
Overcomplicated forms
Poor copywriting
Slow page load times
Lack of trust signals
A redesign can address these shortcomings and skyrocket your conversions.
Restrictive templates hinder growth. Modular design allows teams to create custom pages quickly, enhancing scalability and flexibility.
Explore modular design further with our free guide.
A monolithic CMS limits innovation. Transitioning to a headless CMS offers scalability and modern features.
When redesigning a SaaS website, there are several factors to consider. To get you started on the right foot, here are a few components to add to your SaaS website redesign checklist!
An intuitively designed website is essential for any SaaS company looking to grow. To ensure your website redesign prioritizes usability and efficiency, here are a couple of features you can implement:
🧭 Organized navigation bars with drop-down menus
👀 Clear visual hierarchy
👆 Responsive design
🛠️ Microinteractions and Tooltips
It’s also important to design with accessibility in mind. This consists of using other visual cues for colorblind users, such as an underlining and icons.
By following inclusive user-centric design practices, your website is bound to see an increase in user engagement and conversion rates.
Your website only has a few seconds to make a lasting impression on visitors, which means having a captivating website design can make all the difference.
An effective SaaS website redesign can introduce eye-catching creative like:
🔠 Bold typography
🌀 3D/Interactive elements
🌈 Cohesive color schemes
🏃 Dynamic motion illustrations
Adding exciting elements to your SaaS website redesign creates a scroll-stopping experience for users, boosts time spent on your website, and increases the likelihood of driving conversions.
Consistency is key — especially when it comes to redesigning a SaaS website.
When users come across a consistent website, they can easily find information and engage with your content.
Here are a few key components that need to be kept consistent:
📰 Layout styles
🔤 Typography
❗ CTA buttons
🎨 Color palettes
Having a visually consistent SaaS website also generates positive brand perception, which inspires confidence in your product/services and makes for a memorable message.
Keep things consistent and your redesign will be set up for success.
Now that you understand what goes into creating a successful redesign, next we will explain how the redesign process goes from the perspective of a B2B SaaS web design agency.
Let's shed light on how a SaaS website design agency like Webstacks navigates a successful website redesign.
A successful website redesign starts with a collaborative meeting to align all stakeholders on the brand's current state, and goals of the project.
In this phase, we discuss your target audience, conduct a UX audit to identify desired changes for existing pages, and create mood boards to refine the website’s brand identity.
The final discovery step is a word association exercise that aims to understand a new website’s personality. On a scale of 1-5, stakeholders rate how well an adjective (like playful, futuristic, or fancy) resonates with their brand. Then, designers are able to get a sense of direction to begin experimenting with.
After the workshop, we design three vignettes of a landing page, each showcasing a unique design approach.
Vignettes are meant to display the key building blocks of the website redesign, like colors, typography, and buttons. Although the vignettes do not reflect the final designs, they are a vital step to gather feedback from stakeholders and refine the project’s direction.
Following approval in the previous stage, Webstacks creates the design system for your website using atomic design principles.
An atomic design system breaks down a visual interface into the smallest, reusable atoms that can be combined to form molecules, organisms, templates, and pages.
This approach ensures the SaaS website’s redesign prioritizes scalability and consistency across the entire website.
Once the overall design system is in place, it’s handed off to our development team who manages the entire front-end of the new website.
At this phase, developers take the atomic design system and build the website’s structure at the component level.
When it comes to front-end development, Webstacks utilizes modern React frameworks like Gatsby and Next.js to build the fastest, most secure websites.
To empower your own team to continually build website pages, Webstacks uses a modular design methodology.
We start with the content modeling process, which involves constructing content types–from field text to media–to create reusable components. With those components, we assemble customizable page templates that can be implemented to build and publish pages at scale. Think of it as putting together web pages like lego blocks.
Now, your content editors have a strong foundation for efficient content personalization and distribution, as well as the flexibility to build as many pages as you want without the need for development resources.
Finally, Webstacks provides resources that teach our client’s teams how to autonomously edit and build net-new web pages.
Your team would be trained to use the best CMS that allows your team to provide omnichannel experiences for your customers. This means walking through the benefits of a headless CMS, such as Contentful, that allows content editors to update website content across multiple channels and scale content production.
Choose the right type for your business goals.
Highlight product features and benefits. Examples: Canva, Spotify.
Emphasize service delivery and client interaction. Examples: Zendesk, Freshdesk.
Combine product features with service benefits. Examples: Optimizely, Mailchimp.
Now that you understand an agency’s process of redesigning a SaaS website, let’s explore some successful SaaS website redesigns and the enhancements that Webstacks has brought to some of the world’s fastest growing B2B SaaS companies!
Osano is a leading data privacy platform that works with businesses to ensure compliance with data governance regulations.
Stand-out results from Osano’s website redesign:
A stylish, modern design that fully embraces their brand colors
Sleek new illustrations of their platform’s UI
Multiple trust signals establishing authority and credibility
A navigation menu that neatly organizes over 35 different pages
A fintech startup, Meow helps companies earn an extra yield on their cash by offering access to US treasuries and high-yield business checking accounts.
Design improvements we love from Meow:
Bright text with shadow backgrounds that boldly stand out
3-dimensional and animated elements that are eye-catching
Call-to-action in the hero to drive more interaction
Light/dark mode toggle which makes for a cool Easter egg
Truework is a one-stop platform that allows banks, lenders, and others to verify income and employment.
Callouts from the Truework redesign:
Lively gradients to draw attention
Restructured navigation bar that is more SEO-friendly
Microinteractions within text and buttons to boost user experience
Cards and card deck components for better organization
Shopmonkey is a cloud-based auto repair shop management platform that simplifies business operations for mechanics and shop owners.
Key aspects of Shopmonkey’s redesigned website:
Refreshed illustrations highlighting the Shopmonkey platform
Enhanced brand experience with testimonial videos and reviews
Increased page speed by migrating from Webflow to a headless CMS
OctoML, the machine learning startup that helps enterprises optimize and deploy generative models, took their website to the next level with a modular design approach.
Highlights of the OctoML refresh:
Demo video on the homepage which increases engagement
A typography that fits AI and OctoML’s brand
Addition of hover states and other microinteractions
A simple and effective layout that speaks to OctoML’s core competencies
Another artificial intelligence company, Lineup.ai provides restaurants with automated forecasting software to improve their efficiency and profitability.
Things to point out from Lineup.ai’s redesign:
Bold, straightforward headings to draw visitors in
Animation of the Lineup.ai platform in the hero that attracts attention
Clever use of iconography to provide contextual clues
Playful illustrations that subtly fill whitespace
The leading Speech-to-Text API, Deepgram automatically transcribes real-time or pre-recorded audio and video into text with AI.
Favorite improvements from Deepgram’s redesign:
Use of dark backdrops, white text, and colorful gradients
Interactive component that let web visitors demo Deepgram
Use of emojis, icons, and other symbols that give the brand a playful vibe
Sharp and bold typography that fits with Deepgram and the overall design
Used by organizations around the world, Snowflake has cloud data warehousing solutions that make it easy to transform, integrate, and analyze data. Webstacks partnered with Snowflake to redesign their educational microsite, Snowflake University.
Top takeaways the Snowflake University project :
Color palettes matching Snowflake’s corporate branding
Optimization for desktop, tablet, and mobile screen displays
Revamped navigation bar for better accessibility
Semgrep is an open-source static analysis tool that helps developers find and fix security vulnerabilities and coding errors in their codebase.
Design features to note from the Semgrep site upgrade:
Thoughtful use of Semgrep’s green throughout page components
Captivating illustrations that complement copywriting
Embedded videos that showcase Semgrep’s products
Trust Machines is a Web3 startup that specializes in building an ecosystem of decentralized applications and technologies to grow the Bitcoin economy. A brand new startup, Trust Machines came to Webstacks with a simple one-page Squarespace website. In this unique project, our designers, developers, and content marketers came together to build a brand and website from the ground up.
Highlights from Trust Machines website project:
A futuristic, Web3-inspired design system to establish a consistent visual identity
A dynamic navigation bar with drop downs to maximize accessibility
Improved performance with Gatsby.js - a React front-end framework
A better content editing experience with Builder.io - a visual CMS
Learn more about the Trust Machines website project here!
Design with purpose to drive results.
Ensure intuitive navigation and accessibility throughout the site.
Optimize for all devices to capture a broader audience.
Minimize load times and enhance reliability for user satisfaction.
Use images and videos to convey brand messages effectively.
Enhance functionality by connecting with CRM systems.
Implement robust security measures to build user trust.
Composable architecture offers significant advantages.
Customizable components adapt to changing user demands.
Easily integrate new technologies and roll out updates quickly.
Tailor interactions for a unique user journey.
Scalable architecture supports growth and performance.
Streamlined operations reduce development time and costs.
Ensure your site performs flawlessly.
Use caching, compress images, and leverage CDNs.
Improve visibility with optimized meta tags and relevant keywords.
Track user behavior to refine strategies and enhance experience.
Keep content fresh and relevant to engage users and improve SEO.
Gather feedback to refine functionality and design.
Whether you’re considering a redesign or just interested in some SaaS website design inspiration, we hope you enjoyed reading about the ins and outs from Webstacks.
Now that we’ve covered the major indicators, qualities, and process behind successful redesigns in SaaS, you’re more than ready for your next website redesign.
If you’re seeking more inspiration, we got you covered with 50+ examples of the best B2B SaaS websites.
Need help planning a website redesign? At Webstacks, we help high-growth tech leaders maximize their website’s potential with next-gen solutions for SaaS web design and development. If you have questions about your next redesign project, feel free to connect with our team of website experts!
You should consider redesigning a SaaS website if you are experiencing any of the following pain points:
“My website is slow”
“I can’t easily make changes to my website”
“My conversion rate is significantly dropping”
"My website branding is outdated and inconsistent”
“My attribution is a mess”
“I’m having trouble outranking my competitors”
The frequency of redesigning a SaaS website depends on multiple factors, such as your specific business needs and goals, user expectations, industry trends, and technological advancements. While there are no strict timeframes for website redesigns, it’s generally recommended to consider a redesign every 2 to 3 years.
The cost of a SaaS website redesign depends on your specific needs and requirements. Factors that can impact the cost of a website redesign include the complexity of the design, number of pages, tech stack, type of functionality required, and any custom features or integrations. As a result, there is no one-size-fits-all answer to how much you should expect to spend on a SaaS website redesign.
The time it takes to redesign a SaaS website can vary depending on factors, such as:
Complexity of the website
Number of page templates
Type of project (in-house, freelancers, or agency)
In most cases, it will take anywhere between 6-12 months to complete a website redesign.
At Webstacks, we manage website projects slightly differently than traditional agencies. Our processes allow us to move extremely fast, and ship new websites within 90-120 days. Learn more about Webstacks’ unique approach to building SaaS websites here!
Hiring an agency like Webstacks to redesign a SaaS website has several advantages over using internal resources or freelancers. With an agency, you get to:
Work with a full stack of web experts, ranging from design, development, search engine optimization, content marketing, and conversion rate optimization.
Save valuable time and resources that would otherwise be spent on internally managing the redesign.
Launch your website project exponentially faster.
Receive training, enablement, and ongoing support for your team.
Have a dedicated customer success manager and team that can match your velocity and meet tight deadlines.