With SaaS organizations offering products and services with various features, tiers, and plans, pricing can get elaborate. This can quickly come to fruition once your pricing model reaches the web design phase. Learn what makes a superb pricing page, and examine some of the best SaaS pricing page examples in 2024.
Your SaaS pricing page stands as a pivotal touchpoint on your website—a destination nearly every prospective customer visits before advancing through the sales funnel. Therefore, it is essential that this page makes a compelling first impression.
However, nailing a pricing page's design can get tricky when you start applying it to your organizations unique product offerings and pricing models. Investing in the development of a pricing page that's not only sleek and intuitive but also coherent can significantly ease the journey of converting prospects into loyal customers. Whether your organization is reevaluating its pricing strategy or seeking ways to boost conversion rates, crafting an engaging and informative pricing page is crucial for any SaaS company looking to thrive.
In this guide, we'll explore some of the best SaaS pricing pages in the industry. From exceptional UX to strategic pricing table design these examples that are highly effective at generating leads and converting browsers into buyers. Ready for some inspiration for transforming your own pricing page into a conversion powerhouse? Let's get started!
So what makes a SaaS pricing page great? Here's what gets potential customers intrigued.
First and foremost, information on a pricing page should be organized in a manner that is easy to follow. This is most important for your pricing table. Pricing tables are best presented in a column format, and ideally, fit above-the-fold as best as possible.
Support your value proposition and entices potential customers to continue exploring.
Each tier should identify a target market and clearly articulate its value. Include features lists that highlight the significant characteristics or benefits each tier provides.
Consider giving potential customers the option to sign up for your offerings before sending any payment. Whether that is a trial or a very basic version of your software, this strategy reduces customers’ hesitancy and can boost your conversion rate.
Allow users to quickly switch between options if your pricing model is more complex.
Unhide information that is less relevant, but still important enough to include on the page if a user wants more context.
CTAs should directly assist and influence potential customers’ decision making - whether that is to learn more, talk to a sales rep, or (ideally) make a purchase.
Address any and all recurring questions that potential customers may have. The more informed and confident a user is in your services, the better.
A tried and true method for generating more leads is increasing your credibility. Add trust bars, testimonials, or customer reviews.
Next, let’s see these elements put into practice with our best SaaS pricing page examples in 2024!
For SaaS companies with more complex pricing models, Aircall is an excellent reference to check out!
With pricing contingencies based on location, number of licenses, and payment periods, Aircall utilizes drop-down menus, buttons, and toggles to minimize the amount of content on the screen at once. These functionalities also update instantly, providing a seamless UX.
Browse Aircall's pricing page here! If you want to learn more about the features of each plan, a new screen opens displaying the complete pricing comparison table 👇.
Aircall also utilizing an interactive pricing tool - an extremely unique and effective way of giving personalized quotes for prospects and generating leads for sales.
SaaS Pricing Page Design Choices We Love From Aircall
🖱 Functionality
👉 Interactivity
👥 Personalization
✔️ Detailed pricing tables
Now, onto something a little simpler - Retool.
A client of ours here at Webstacks, Retool is a low-code software platform for building internal tools. An exciting project we recently undertook was the redesigning of Retool’s pricing page.
Take a look at Retool’s pricing page for yourself here!
In our opinion, this page is exceptional at establishing authority and trust. It is relatively concise, but delivers all the necessary information. The “Cloud / Self Hosted” toggle and tooltips in the features section prevent clutter and make the page look sharp.
We’re really proud of how this pricing page came out!
SaaS Pricing Page Design Choices We Love From Retool
🌈 Subtle pastel colorway
🧹 Clean features lists
🤝 Impactful trust signals
✔️ Neat feature comparison table
Next up… Gusto! A leader in HR software, Gusto provides services for over 200,000 small, medium, and large businesses across the United States.
View the Gusto pricing page here!
In regards to their pricing page design, Gusto checks all the boxes for us. Every element is very straightforward, and the layout is super user-friendly. The use of tooltips and drop-down menus adds to the page’s cleanliness.
Even The typography, colors, and icons all compliment each other and fit seamlessly into the page’s design. The attention to detail here does not go unnoticed by us, Gusto.
SaaS Pricing Page Design Choices We Love From Gusto
👈 Actionable headline
✔️ Collapsable features table with tooltips
🔌 Integrations bar
❓ Extensive FAQ section
Moving into the world of crypto, we have Blocknative. Blocknative is a data monitoring platform for blockchains like Bitcoin, Ethereum, and Polygon.
Another Webstacks client, Blocknative counted on us to build a new and improved pricing page around their updated pricing model.
Here, we really wanted to embrace elements of Web 3.0 design that we already implemented across Blocknative’s website. This includes things like gradients, futuristic icons, and dark mode.
Explore Blocknative’s pricing page here.
Given the complexity of Blocknative’s pricing, we added a second, separate table that breaks down each tier further.
This is definitely a more unique approach to pricing table design, and it allowed us to present each tier and their subsequent plan far more orderly. For example, the tiers in the first pricing table were turned into tabs for the second table. This greatly reduced the amount of space and scrolling required.
This pricing page came out amazing, and Blocknative could not wait to push it live!
SaaS Pricing Page Design Choices We Love From Blocknative
🎨 Web 3.0 stylistic design elements
🆓 Freemium plan
🤝 Trust bar with reputable crypto companies
❓ Relevant FAQ section
For our best SaaS pricing page examples, we had to make sure to also include a pricing page in mobile layout.
Oftentimes, organizations can neglect the importance of user-friendly mobile design. Especially for pricing pages, it can be challenging to create an excellent user experience with such limited real estate.
Slack was able to achieve a responsive and mobile-friendly pricing page with a few unique features.
We recommend visiting Slack’s pricing page from your phone here.
First and foremost, mobile pricing pages make the most sense when they are easily scrollable.
With this in mind, Slack makes sure each section is short and to the point. This way, users are not endlessly scrolling (and not leaving out of frustration).
Instead, Slack inserted buttons for users to click if they want to learn more about a specific tier.
Furthermore, the page embraces an accordion-style FAQ, and users can swipe to view customer stories. All in all, Slack really took the mobile UI into consideration when developing their pricing page. Well done, Slack.
SaaS Mobile Pricing Page Design Choices We Love From Slack
↕️ Vertical orientation
📞 Well-placed CTAs
❓ Accordion FAQs
📖 Customer stories and trust bar
Let's check out Brex- the global corporate spend platform.
Their 3-tiered pricing table keeps the page pretty straightforward. The pricing tier naming conventions, descriptions, and features checklist provide plenty of context making it easy for the user to know exactly where they would fall. We're also huge fans of Brex's features comparison design!
The little icons are excellent visual queues, and the drop-down menus eliminate a ton of unnecessary scrolling. SaaS Pricing Page Design Choices We Love From Brex
🙂 Overall simplicity
👏 Impressive trust bar logos
✔️ Extensive feature comparisons
🆓 "Open an account for free" option
On to SaaS pricing page example number 6… Gatsby. If your organization wants a fast, scalable, and secure website, look no further than Gatsby.
There’s a ton of takeaways for this pricing page.
Get a closer look at Gatsby’s Pricing Page here!
It includes just about every element we hit on in the beginning: a smooth tagline, a well-organized pricing table, memorable tier names, multiple trust signals, tooltips and toggles, as well as plenty of FAQs.
Gatsby also included a section that showcases their customer support, which is a nice extra touch.
Hands down, one of the best pricing pages out there!
SaaS Pricing Page Design Choices We Love From Gatsby
✨ Elegant minimalism
🆓 Free plan and Free Trial
✔️ Collapsable feature comparison table
🤝 Trust bar, testimonials, and case studies
Last but not least, we have Privy - the #1 rated Shopify application! Privy is another organization that Webstacks has had the pleasure of collaborating with.
While Privy has a 3-tiered pricing table, the main component on this page is the calculator.
See the Privy calculator and entire pricing page here!
Developed by Webstacks, this tool allows Privy’s potential customers to approximate their monthly cost based on the number of email and SMS contacts. With these inputs, Privy will recommend plans to users.
Ultimately, this pricing page includes many valuable features that are directly tailored to Privy’s target audience. Other than being stylistically sound, this page addresses many of the questions, pain points, and interests Shopify sellers may have.
SaaS Pricing Page Design Choices We Love From Privy
⬛ Purposeful simplicity
💰 Interactive cost calculator
❓ Thorough FAQ section
⭐ Animated customer reviews
Time to shine some light on this awe-inspiring pricing page from Jasper, a popular AI writing tool.
First things first — we love the use of bright pastels that make each pricing offering pop against the page’s gray background.
Jasper’s pricing page is full of outstanding design elements that we mentioned before, from distinct pricing tiers to intuitive toggle switches that allow users to shift between monthly and yearly billings. Kudos for incorporating microinteractions into the CTAs of each pricing tier, as it effectively engages users on the page and entices them to click!
Take a glance at Jasper’s pricing page here!
Another aspect we admire is Jasper’s features list. We love how each offering’s name and CTA are designed as static components, allowing users to easily navigate their extensive features list. Talk about an intuitive design decision!
SaaS Pricing Page Design Choices We Love From Jasper
🧹Well-structured features list
🛠Engaging microinteractions
❓Collapsible FAQ section
🤝Noteworthy trust signals
Let’s move on to a pricing page that’s more modern and minimalist — courtesy of Loom, a popular video communication software.
When it comes to clean light UI design, Loom’s pricing page is undoubtedly a top-notch example. Here, you can easily discover each pricing plan’s unique features that are neatly displayed on organized card components.
Scroll a bit further down and you’ll find a strategically placed CTA that brings users directly to their features list. A simple yet impactful design choice!
Experience Loom’s pricing page here!
Thanks to Loom’s minimalist layout, users can effortlessly scan through Loom’s extensive features list and locate each pricing tier’s benefits. In addition, the use of bright blue icons are a nice visual element that aids users in their decision making.
Without question, Loom’s pricing page definitely earned its spot on our list!
SaaS Pricing Page Design Choices We Love From Loom
✨ Sophisticated, minimal colorway
✔️ Fixed pricing tier bar
📞 Compelling CTAs
❓ Expandable FAQ section
Next on our list is Ahrefs, an SEO software suite that is very popular amongst digital marketers.
To begin, we love how users are immediately given the choice to toggle between Ahrefs’ monthly and annually pricing plans. Now, potential customers can effortlessly scan their neatly organized features list that keeps each offering fixed at the top for constant visibility.
Have a look at Ahrefs’ pricing page here!
Got any questions about each feature? Ahrefs provides tooltips to offer additional context for each feature, ensuring comprehensive information for potential customers. Another great design element that addresses the interests or challenges Ahrefs buyers may have.
Whether you’re a small business or marketing agency, this pricing page delivers useful features that simplify decision-making when considering Ahrefs’ offerings. A 10/10 in our books!
SaaS Pricing Page Design Choices We Love From Ahrefs
✍️ Bold headlines
💡 Helpful tooltips
⚓ Anchored pricing plan bar
🗣️ Customer testimonials
We couldn’t be more excited for this next pricing page! Semgrep is an open-source static code analysis tool that Webstacks has had the joy of working with.
Semgrep's pricing page puts your best interests first by showcasing the products included in each pricing plan and specifies the ideal plan for different use cases. With their sleek layout and purposeful copy, potential customers can easily discern which offering caters to their needs.
Peep Semgrep’s pricing page here!
Browse further and you’ll find your classic features table, a dynamic trust bar, informative FAQs, and scrollable testimonials. Needless to say, Semgrep’s pricing page is full of essential elements that build confidence around each offering and addresses potential customers’ questions. A round of applause for this amazing pricing page!
SaaS Pricing Page Design Choices We Love From Semgrep
🌈 Subtle gradients and pastels
📞 Clickworthy CTAs
❓ Collapsible FAQs
🤝 Scrolling trust bar and testimonials
Last but not least, we have Upkeep — a leading computerized maintenance management system and amazing client of Webstacks!
We love a pricing page that helps you get started on the right plan for you. From the start, users can toggle between the pricing plans they want to learn more about. We especially like the indication of the most popular plan , which simplifies the buyer's decision-making process.
Dive into Upkeep’s pricing page here!
There’s a variety of elements we can appreciate on this pricing page. For instance, their polished features table allows interested buyers to compare each pricing tier with ease. Other noteworthy features include detailed “Add-ons” sections that users can click through to learn more and helpful FAQs to address any concerns of potential customers.
All in all, Upkeep absolutely ranks high on our best pricing page shortlist!
SaaS Pricing Page Design Choices We Love From Upkeep
🧹Crisp, organized layout
✔️Useful toggles
🤝Trust signals
➕Orderly “Add-ons” sections
With perhaps the most dynamic SaaS company pricing page we’ve ever seen, Hubspot does an impressive job of making something complicated seem remarkably simple.
Check out the full Hubspot Pricing Page here!
HubSpot’s pricing page includes a number of tables for free tools, platforms, and bundles - all combined into one interface. Navigating through them is extremely intuitive, while the interactive toggles and adjusters add a unique element of engagement for the user.
Overall, we’re huge fans! 5 stars.
SaaS Pricing Page Design Choices We Love From HubSpot
🧠 Intuitiveness
🛠 Interactive tools
❓ Vast FAQ section
📞 Well-placed CTAs
There you have it, our favorite SaaS pricing pages of 2024.
From our experience with SaaS websites, we believe everyone must treat their pricing page like they would any other core website page. If executed correctly, your pricing page can become your advantage in the heavily competitive SaaS industry.
In closing, here are some things to keep in mind when redesigning your own pricing page:
Having a sound pricing strategy and model will greatly aid the design process.
Do not overlook the mobile design of your pricing page.
Ensure your pricing table and copy are easily digestible for new website visitors.
Sometimes, less is more when it comes to information on a page. Avoid clutter.
Establish trustworthiness throughout the page.
Strategically place CTAs to move leads down the funnel and maximize your conversions.
Of course, we would be happy to discuss any questions your organization may have about SaaS pricing page design. Feel free to check out more of Webstacks’ creative services or contact our sales team to get in touch with us!