What is a Trust Center + 5 Best Examples [2025]

Trust isn't just a nice-to-have—it's table-stakes for businesses that want to thrive in a competitive market. With growing concerns over data privacy and security breaches, companies need to go above and beyond to show clients and stakeholders they're committed to protecting sensitive information. 

That's where the Trust Center comes in—a central hub that not only brings together important security and compliance info but also serves as a transparent window into a company's dedication to top-notch data protection. 

Discover the Best B2B SaaS Websites!

See what’s working for industry leading websites—and find inspiration to improve yours.

Download now

In brief:

• Trust Centers gather key security, compliance, and privacy information, boosting transparency and building customer trust.
• Using best practices in a Trust Center makes internal processes smoother, supports compliance, and aligns security goals.
• Tools like Vanta, SafeBase, Drata, and Conveyor help businesses efficiently create and maintain effective Trust Centers.
• Leading companies like Gong, Slack, Grammarly, Varonis, and Asana show how Trust Centers can build strong, trust-based relationships with customers.

What is a Trust Center?

More and more businesses are using Trust Centers to improve security, compliance, and transparency on their B2B websites. Acting as central hubs, Trust Centers serve as single sources of truth, compiling important information like security protocols, compliance certifications, privacy policies, and answers to common customer questions. 

By bringing all this information together, Trust Centers make it easier for potential and existing customers to access what they need, simplifying the traditionally time-consuming processes of security reviews and third-party risk assessments.

Why Trust Centers Are Important on Modern B2B Websites

If you’re designing a modern B2B website, incorporating a Trust Center demonstrates a proactive approach to addressing security concerns and compliance requirements.

Trust Centers help build customer trust, which is important now that data security and privacy concerns are at an all-time high. By providing easy access to detailed security documentation, businesses reassure clients about the safety and reliability of their services. 

This transparent approach also offers a competitive edge by showing a company's commitment to data protection and regulatory compliance.

Trust Centers also make things more efficient by facilitating seamless information sharing across sales and security teams. 

On top of that, they automate processes like signing Non-Disclosure Agreements (NDAs) and handling access requests, significantly reducing the need for separate platforms to host security documentation.

Trust Center Best Practices

When you're building a Trust Center, follow established best practices in security, compliance, privacy, legal policies, transparency, and risk management.

1. Security

• Infrastructure Security: Protect the backbone of your operations—data centers, cloud environments, and networks. Use firewalls, intrusion detection systems, and secure network configurations to ensure data is protected from external threats.
• Application Security: Employ secure coding practices, encryption, and strong authentication measures to safeguard applications. Regular vulnerability scans and prompt patch management ensure applications remain secure.
• Data Protection & Encryption: Store and encrypt customer data both in transit and at rest. Use industry-standard protocols like AES-256 for encryption and secure TLS for transmission to protect sensitive information.
• Identity & Access Management: Implement role-based access control (RBAC), single sign-on (SSO), and multi-factor authentication (MFA) to secure user accounts and control access to critical systems.
• Incident Response & Reporting: Have a well-documented incident response plan to address security breaches quickly. Be transparent by disclosing incidents to affected parties and detailing steps taken to mitigate risks.
• Security Testing & Audits: Regular penetration testing, bug bounty programs, and third-party security audits help identify vulnerabilities.
• Responsible Disclosure Program: Provide clear guidelines for security researchers to report vulnerabilities safely. This builds trust and helps you proactively address potential risks.

2. Compliance & Certifications

• Regulatory Compliance Frameworks: Align your operations with recognized frameworks such as SOC 2, ISO 27001, HIPAA, GDPR, CCPA, and FedRAMP. These demonstrate your commitment to meeting global standards.
• Third-Party Audits & Certifications: Showcase documentation of independent assessments and audits that validate your adherence to these frameworks.
• Compliance Roadmap: Keep stakeholders informed about upcoming compliance initiatives and certifications, reinforcing your ongoing commitment to improvement.

3. Privacy & Data Protection

• Privacy Policy: Make your privacy policy clear and accessible. It should explain how data is collected, used, shared, and stored in simple terms.
• Data Retention & Deletion: Define how long data is retained and provide customers with easy tools to request data deletion.
• Customer Control Over Data: Empower users to manage their data access, deletion, and preferences.
• Cookies & Tracking: Clearly explain the use of tracking technologies, including cookies, and make sure users can manage their consent preferences.

4. Legal & Governance

• Terms of Service & Acceptable Use Policies: Provide users with clear guidelines on the acceptable use of your services, ensuring accountability and clarity.
• Subprocessors & Vendor Management: Publish a list of third-party vendors processing customer data and outline how these vendors are vetted and monitored.
• Service-Level Agreements (SLAs): Define commitments like uptime guarantees, reliability expectations, and disaster recovery plans to set clear customer expectations.
• AI & Ethical Considerations: Include guidelines for the responsible use of AI, such as explainability and ethical standards in AI applications.

5. Trust & Transparency

• Status Page: Maintain a live status page with real-time updates on system health, uptime, and incident history to keep customers informed.
• Compliance Roadmap: Share future goals for achieving new certifications and compliance initiatives, showcasing your commitment to continuous improvement.
• Customer Assurance & FAQ: Provide detailed answers to common questions about your security, privacy, and compliance practices.
• Transparency Reports: Publish regular reports disclosing government data requests, security incidents, and audit outcomes to build trust.

6. Risk Management

• Third-Party & Vendor Risk Management: Evaluate and monitor vendors for security risks to verify your supply chain adheres to your security standards.
• Business Continuity & Disaster Recovery: Develop and maintain plans for handling outages, disasters, and cyber incidents to keep disruption to services minimal.
• Internal Security Training: Train employees regularly on security best practices to reduce human error and enhance your organization’s overall security posture.

Discover the Best B2B SaaS Websites!

See what’s working for industry leading websites—and find inspiration to improve yours.

Download now

Tools for Creating Trust Centers

You can use several tools to create a Trust Center, each offering unique features.

Vanta

Vanta provides an automated solution to simplify security and compliance monitoring. By continuously monitoring systems and automating evidence collection, Vanta helps businesses achieve and maintain industry standards like SOC 2, ISO 27001, and GDPR. 

This automation significantly reduces manual efforts, allowing teams to efficiently manage compliance tracking and ensure all necessary documentation is up-to-date and readily accessible. 

SafeBase

SafeBase is designed to help businesses create Trust Centers that are transparent and streamline the security review process. It provides a platform for centralizing security documentation and automating tasks like NDA signing and access requests. 

It supports businesses in proactively sharing their security posture, enabling efficient and clear communication with potential buyers while staying in control over sensitive information.

Drata

Drata is a platform that automates compliance monitoring and supports real-time auditing of security controls. It integrates with your existing tech stack and allows organizations to maintain continuous compliance with standards like SOC 2 and ISO 27001. 

Its automation capabilities help capture and manage evidence collection for audits, reducing the workload involved in compliance processes. Additionally, Drata's detailed reporting tools provide clear insights into your organization's compliance status.

Conveyor

Conveyor focuses on security questionnaires and assessments. It automates repetitive tasks, like responding to security inquiries by using pre-filled data templates. 

It simplifies documentation management and the questionnaire process, which helps you maintain accurate security information and promotes transparency.

Trust Center Examples

Examining examples from leading companies can provide valuable insights into how to effectively build customer trust through transparency and enterprise security practices.

Gong

Gong’s Trust Center is designed to reinforce its commitment to security, compliance, and privacy, using a structured and visually engaging approach. 

The page uses bold typography, bright call-to-action buttons, and a clear three-pillar framework (Security, Compliance, Privacy) to reassure users.

The inclusion of enterprise trust signals, such as a case study with cybersecurity firm Rapid7, as well as logos of trusted security-conscious companies like Okta and LinkedIn, strengthens Gong’s credibility. A dedicated vulnerability disclosure program (VDP) is also featured, inviting ethical hackers and researchers to contribute to security improvements.

Standout Elements: 

• 🔐 Security validation from cybersecurity experts – Featuring Rapid7’s independent security audit provides third-party credibility.
• 🏢 Trust signals from major enterprise brands – Showcasing security-conscious companies like Okta, Box, and LinkedIn using Gong reinforces its enterprise-grade security posture.
• 🛠 Vulnerability Disclosure Program (VDP) – The page includes a dedicated section for reporting security vulnerabilities.
• 🎥 Customer testimonial video on security – A unique video testimonial provides a human element, making Gong’s security approach feel more accessible and trustworthy.

Slack

Slack’s Trust Center takes a transparent, structured approach to security, privacy, and compliance, making it easy for users to navigate key policies. 

The page features a clean, professional layout with a neutral color scheme and engaging iconography, reinforcing Slack’s enterprise readiness and sending trust signals.

The Trust Center is highly educational, providing direct access to security resources, FAQs, and legal documentation in a digestible format. The inclusion of recent security developments and compliance updates ensures that the page remains dynamic and up to date.

Standout Elements:

• 🔓 Transparency-focused data policies – The page provides detailed insights into data requests, management practices, and Slack’s transparency reports.
• 🏛 Regulatory compliance breakdowns – Slack highlights key compliance frameworks (such as GDPR, CCPA, and FedRAMP) in a way that’s easy to understand.
• 📚 Regularly updated security blog – Unlike static trust pages, Slack maintains a dedicated content section for security updates.
• 🔄 Self-service security tools – The page encourages users to submit data requests and explore security settings on their own, reducing friction for enterprises with compliance needs.

Grammarly

Grammarly’s Trust Center reinforces its leadership in privacy, security, and responsible AI.

The design is clean, structured, and informative, using a mix of text, illustrations, and leadership spotlights to build trust. It also emphasizes Grammarly’s AI safety efforts, which is an important addition given the rise of AI-driven tools in content creation.

Standout Elements:

• 🤖 Dedicated section on Responsible AI – Grammarly proactively addresses AI risks, showcasing how it builds AI models responsibly to protect user data and avoid bias.
• 👩‍💼 Leadership team visibility – Featuring trust and security executives with photos and credentials makes the company’s security efforts feel more personal and credible.
• 📹 Video testimonial from internal experts – A team-led video on trust and safety provides an inside look at Grammarly’s security philosophy.
• 📚 Trust-focused content hub – Instead of static compliance pages, Grammarly includes regularly updated articles on AI ethics, security trends, and privacy best practices.

Varonis

Varonis’ Trust Center is a certification-heavy, security-first hub designed to emphasize its deep commitment to compliance, privacy, and cloud security. 

The page presents a structured, audit-friendly layout with an extensive list of certifications, regulatory frameworks, and real-time updates on security compliance.

What sets Varonis apart is its detailed breakdown of industry-recognized certifications and recent security updates, reinforcing its proactive approach to data protection and governance.

Standout Elements:

• 🏆 Extensive compliance certification showcase – Varonis highlights FedRAMP, ISO, SOC, PCI-DSS, GDPR, HIPAA, and more in an interactive certification grid.
• 🔄 Live trust center updates – Unlike static security pages, Varonis regularly publishes updates on new security audits, certifications, and compliance enhancements.
• 📞 Personalized security inquiry contact options – A unique security-specific contact form ensures that businesses and IT teams can directly engage with compliance specialists for tailored responses.

Asana

Asana’s Trust Center presents a well-rounded approach to security, reliability, and compliance, focusing on transparency and continuous monitoring. 

The page balances technical security details with user-friendly explanations, making it accessible to both IT professionals and general business users.

A key differentiator is Asana’s emphasis on system uptime, resilience, and data governance, reinforcing its reliability as a collaboration and project management platform.

Standout Elements:

• 🌎 Customer trust validation – The page highlights global enterprise users like Amazon, Accenture, and PayPal, reinforcing Asana’s credibility with large-scale organizations.
• 📊 Real-time system monitoring transparency – Instead of just listing uptime percentages, Asana details its availability, resilience, and incident response policies, giving users confidence in service reliability.
• 🔐 Multi-layered security breakdown – A dedicated section explains product security, operational security, and security infrastructure, making it easy to understand Asana’s data protection strategy.

Discover the Best B2B SaaS Websites!

See what’s working for industry leading websites—and find inspiration to improve yours.

Download now

Ready to Build Your Trust Center?

Serving as a centralized hub for security, compliance, and transparency, a Trust Center showcases your commitment to protecting customer data. As you design your Trust Center, take inspiration from the examples provided above to build a page that leaves a lasting impression on your audience.

Ready to take your B2B website to the next level? Download Webstacks' Best B2B SaaS Websites eBook to discover more inspiring examples and actionable insights that can transform your digital presence.