The days of overhauling your website only after a rebrand or funding round are long gone. To keep pace in such a dynamic industry, B2B tech companies need websites that evolve continuously—sites that don’t just look good, but actively support growth, scale with new products, and meet the rising expectations of their users.
At Webstacks, we believe websites are not static assets but dynamic products. Ones that must grow with your business, align with your go-to-market strategy, and act as a true digital growth engine.
In this blog, we highlight four website redesign case studies from companies at very different stages—from scrappy AI startups to global tech giants. Each had a unique challenge. Each had different objectives. And each partnered with Webstacks to turn their website into a strategic asset that delivers real business outcomes.
Triggers That Signal It’s Time for a Redesign
The modern B2B website is no longer just a marketing channel—it’s the core growth engine of your digital strategy. And that means redesigns can be driven by many different factors, including:
- You’ve outgrown your startup siteWhat worked at seed stage—like a scrappy WordPress build—can’t support new product lines, a growing team, or more advanced marketing motions.
- You’ve rebranded or repositionedWhether it’s a new visual identity, a refined target audience, or a major GTM shift, your site needs to reflect where your business is going—not where it was.
- You’ve merged brands or acquired companiesM&A activity brings complexity. Multiple sites, inconsistent branding, and disconnected messaging can confuse users and dilute your story.
- Your CMS and architecture are holding you backTechnical debt slows down publishing, makes changes painful, and keeps marketers dependent on developers. Modern platforms like Contentful, Sanity, or Builder.io, offer flexibility and speed.
- Your site isn’t driving business outcomesIf your bounce rate is high, engagement is low, or conversions are flat, it’s likely your site isn’t built around the user journey or optimized for your personas.
- You need to scale content and campaigns fasterAgile teams need modularity—reusable components, and design systems that can scale as fast as their product roadmap.
In short: companies redesign their websites when their current one is no longer aligned with their strategy, goals, or growth stage.
That’s why no two redesigns look the same, and why a flexible, composable approach like Webstacks’ is so critical. In the next section, we’ll walk through four redesigns shaped by different business contexts—and how each one delivered real, measurable outcomes.
Website Redesign Case Study Examples
We’ll keep saying it—there’s no one-size-fits-all approach to a redesign. And these four case studies prove it. From AI startups needing to build trust to enterprise brands consolidating global platforms, each project came with its own challenges, goals, and constraints.
What did they all have in common?
A need for a website that worked harder for the business—one that was faster, more flexible, easier to scale, and built on the fundamentals.
Let’s break them down.
Website Redesign Case Study #1: Knapsack
Industry: FinTech / AI
Use Case: High-growth startup evolving from a simple Webflow site to a scalable, trust-building digital presence
Outcomes: 30% faster load times, launch in < 4 months, 50 new illustrations
Key Redesign Focus Areas:
- Branding
- Illustration Design
- Copywriting
- CMS Migration
- Modular Design System
The Challenge:
Knapsack’s website redesign case study is based on an incredible evolution from a two-page Webflow site to an enterprise-grade build.
Their original website was enough to launch an MVP, but far from what was needed to support its growth or resonate with financial professionals. In the trust-driven industry of AI, their site lacked the clarity, credibility, and UX needed to win over cautious buyers.
The team also needed a way to scale content quickly without relying on developers—something their original tech stack couldn’t support.
The Solution:
Webstacks helped Knapsack turn their website into a strategic asset by:
- Clarifying the value of “private AI” with messaging and visuals that explained data privacy, zero retention, and secure automation
- Developing a distinctive, trust-first brand identity through a visual “vignette” process that moved away from generic AI design and toward something personal and memorable
- Migrating the site from Webflow to Sanity, enabling modular, developer-free content management that gave Knapsack’s lean team the ability to update pages with confidence
The Result:
Knapsack’s new site reinforces security and professionalism from the first touchpoint, while supporting fast-paced product launches and marketing campaigns. What started as a landing page is now a scalable growth engine—built to evolve alongside the product and brand.
Website Redesign Case Study #2: Solana
Industry: Web3 / Blockchain
Use Case: Rapidly scaling ecosystem needing a unified, developer-friendly digital experience
Outcomes: 30% decrease in content publishing time, 90% reduction in developer reliance, 25+ reusable components
Key Redesign Focus Areas:
- ✅ CMS Migration
- ✅ Design System
- ✅ Developer Experience
- ✅ Content Restructuring
- ✅ Performance Optimization
The Challenge:
The Solana website redesign case study shares the story of a crypto giant seeking a more seamless visual identity and better content editing experience for marketers and devs.
As Solana’s ecosystem grew, its website couldn’t keep up. Built by multiple teams over time, the site suffered from design inconsistency, content sprawl, and multiple disconnected CMS platforms. For developers—Solana’s core audience—it created friction at every step: navigating documentation, finding resources, or engaging with community programs.
The content team was also limited by a patchwork CMS setup (Ghost + Sanity), which made publishing slow and dependent on developers.
The Solution:
Webstacks helped Solana rebuild its site as a scalable, composable platform by:
- Migrating to Builder.io, streamlining publishing workflows and empowering content teams to publish without engineering support
- Developing a unified design system to eliminate visual inconsistencies, align with Solana’s branding, and support scalable UI patternsImproving developer experience by restructuring key pages—Developer Learning Center, use case content, and validator onboarding—to reduce friction and increase engagement
- Enhancing content discovery with a reimagined blog, news, and resource taxonomy optimized for storytelling and usability
The Result:
Solana’s redesigned website is now a consistent, performant, and developer-first platform—equipped to support a growing ecosystem and fast-moving internal teams. With composable architecture, improved UX, and scalable publishing tools, the site now reflects Solana’s position as a global leader in blockchain innovation.
Website Redesign Case Study #3: Snowflake
Industry: Enterprise SaaS / Data Cloud
Use Case: Modernizing and scaling an educational microsite to align with the broader Snowflake brand
Outcomes: 120 new pages, 900% Increase in organic traffic, 150+ new keywords
Key Redesign Focus Areas:
- ✅ UI/UX Redesign
- ✅ CMS Implementation
- ✅ Mobile Optimization
- ✅ User Journey Mapping
- ✅ Atomic Design System
The Challenge:
Our next website redesign case study comes from Snowflake, the cloud-based data storage company
Snowflake University—the company’s learning platform—had grown fragmented across multiple vendors and URLs, with a disjointed user experience and a dated visual design. Certification, on-demand, and instructor-led training lived on separate systems, making it difficult for learners to find what they needed and for the education team to manage and promote content.
The site also lacked mobile optimization, had limited functionality, and didn’t reflect the polish and innovation of Snowflake’s main marketing website.
The Solution:
Webstacks helped Snowflake evolve its microsite into a cohesive, brand-aligned education platform by:
- Consolidating learning content from multiple platforms into one unified microsite, creating a central hub for all courses and certifications
- Designing a modern, mobile-friendly UI that matched Snowflake’s enterprise branding while significantly improving usability across devices
- Building a modular design system using atomic design principles to enable scalable page creation with reusable components
- Migrating to a robust tech stack—Gatsby.js for frontend speed and performance, and Adobe Experience Manager (AEM Cloud) for enterprise-grade content management
- Enhancing course UX with learning tracks, filtering, progress tracking, and personalized transcripts to support a full learner journey
The Result:
Snowflake University is now a fully integrated, intuitive, and high-performance learning platform that reflects the scale and credibility of the Snowflake brand. Learners can find and enroll in courses more easily, while internal teams can manage content with greater speed and flexibility—all built on a system designed for growth.
Website Redesign Case Study #4: Power Factors
Industry: Renewable Energy / SaaS
Use Case: High-growth startup consolidating multiple acquired brands under a single, conversion-optimized digital presence
Outcomes: Increased organic sessions by 170%, user engagement up 252%, improved lead generation, and faster time-to-market for campaigns
Key Redesign Focus Areas:
- ✅ CMS Migration
- ✅ Naviation Restructuring
- ✅ Product Positioning
- ✅ Lead Generation
- ✅ Search Engine Optimization
The Challenge:
Power Factors’ redesign case study shares how the company had experienced significant growth through acquisitions, but its digital presence hadn’t kept pace. Multiple brands, fragmented messaging, and inconsistent design created confusion for customers. Their main site—built on WordPress—was rigid, difficult to manage, and lacked the flexibility needed by their lean marketing team.
The website also failed to clearly communicate the value of Unity, their newly unified platform, or how the product suite worked together across solar, wind, and battery energy storage solutions.
The Solution:
Webstacks partnered with Power Factors to build a modern website that aligned with their evolving product strategy and supported scalable growth by:
- Migrating the site from WordPress to HubSpot CMS, improving flexibility and empowering marketers to manage content and campaigns independently
- Merging multiple web properties, including the Inaccess site, to centralize branding, streamline operations, and unify messaging
- Redesigning site architecture and navigation to better serve a diverse audience—from field technicians to global energy executives
- Clarifying the value of the Unity platform, using a modular content system to showcase how individual tools work together across the renewable lifecycle
- Implementing SEO and UX improvements, including metadata optimization, internal linking, and simplified user journeys to increase discoverability and conversions
The Result:
Power Factors now has a professional, performance-driven website that reflects the sophistication of its platform and the scale of its business. With a clean CMS, clear user journeys, and scalable infrastructure, the team is positioned to support continued expansion and lead the renewable energy software market.
The 6 Keys to a High-Impact Website Redesign
What Makes a Website Redesign Successful Today?
Too often, companies treat website redesigns as visual makeovers—focused on aesthetics, not outcomes. But a truly successful redesign goes deeper. It aligns with your business goals, solves real operational pain points, and creates a foundation for scalable growth.
At Webstacks, we approach every redesign like a product—modular, data-informed, and designed to evolve over time. Whether you’re a fast-moving startup or a global enterprise, the fundamentals of a high-performing website remain the same.
Here’s what we believe defines a successful redesign:
1. Strategic Alignment
When your website becomes an extension of your GTM strategy, every page, form, and CTA works harder toward your goals.
2. Modular Design Systems
An atomic design system enables agility. Rather than designing every page from scratch, we build reusable components that let teams move faster, stay consistent, and scale efficiently—no matter how large the site grows.
3. Composable Architecture
Your tech stack should work for you, not against you. We implement composable CMS solutions like Sanity, Builder.io, or HubSpot to give marketers more control, reduce engineering bottlenecks, and future-proof your web experience.
4. Performance & UX
Speed, accessibility, and usability aren’t nice-to-haves—they’re foundational. From page load times to optimized navigation and mobile responsiveness, every element should create a seamless user journey.
5. Content Strategy Built-In
Copy, structure, and SEO can’t be afterthoughts. We align messaging with your ICPs, optimize for search, and create clear content models that scale with your product and marketing roadmap.
6. Tightly Integrated Collaboration
We don’t just hand off mockups—we embed with your team. Our process is iterative, transparent, and designed to work cross-functionally with marketing, brand, product, and engineering.
Is It Time to Redesign?
Not every company needs a full overhaul. But when your site holds back growth, a targeted redesign unlocks new opportunities.
Here are a few signals that it might be time to take a closer look:
- You’ve outgrown your current CMS and it’s slowing down your team
- Your site doesn’t clearly communicate your brand, product, or value prop
- Visitors can’t find what they’re looking for—or don’t take the next step
- Your organic traffic or conversions are flat (or dropping)
- Your product has evolved, but your website still reflects version 1.0
- You’ve gone through a rebrand, acquisition, or major GTM shift
- You’re scaling fast, and your site can’t keep up with content or campaigns
- Your mobile experience is clunky or underperforming
Why B2B Tech Companies Redesign with Webstacks
At Webstacks, we help high-growth B2B companies turn their websites into composable, scalable products—built for performance today, and adaptability tomorrow.
We’re not a generalist agency. We specialize exclusively in websites, combining deep technical expertise, strategic guidance, and embedded collaboration to deliver outcomes that go far beyond design. From brand new builds to post-acquisition migrations, we tailor every engagement to your growth stage, your tech stack, and your long-term goals.
That’s why companies like Snowflake, Solana, Justworks, and Knapsack trust Webstacks to lead their most mission-critical redesigns.
Ready to build a website that grows with your business?
