Discover 16 inspiring examples of About Us pages in B2B & SaaS, and get design tips for better UX.
A great About Us page does more than tell your visitors who you are—it helps them understand why your company exists and why they should care. It’s often the first place people go to learn about your values, mission, and team. Done well, it can build trust, create an emotional connection, and inspire visitors to stick around.
In this article, we’ll explore what makes an About Us page effective by breaking down essential elements like storytelling, design, and authenticity. We’ll also highlight real-world examples from top companies to help you see how these principles come to life.
Whether you're designing your page from scratch or improving an existing one, this guide will provide the inspiration and insights you need to create a page that resonates with your audience.
In brief:
An About Us page is key for building trust—it shows off your company's values, mission, and the team behind the brand.
Being authentic and personal on your About Us page helps you connect with businesses that are looking for partners who share their values.
Showing off your social responsibility efforts boosts how companies see your brand and meets their expectations for businesses to make a positive impact.
An About Us page is a key part of any B2B website, serving as a digital handshake between you and your visitors.
It's your chance to share who you are, what you do, and why it matters—often telling your brand's story, mission, and values. This is where potential clients get their first impressions, so it helps build trust and credibility.
A great About Us page isn't just about the facts; it's about building connections and standing out. Good design is very important here. An effective layout makes it easy for visitors to navigate and stay engaged, guiding them smoothly through your content. Headings, subheadings, and bullet points can make your info easier to digest and help keep the focus on your message.
Adding real elements like genuine team photos, company achievements, and clear calls to action can boost engagement and make your brand feel more authentic. Also, using unique ways to present info—like infographics and interactive features—can make your page more memorable and really reflect your brand's identity.
Your About Us page is an important place where different people get to know your company. You should think about several key groups when you're creating it, so it really connects with each one.
Potential Customers: Your main audience for the About Us page is potential customers. It's your opportunity to connect by sharing your company's story, values, and what makes you unique. Being personal and authentic—like using real photos and stories—helps build trust and creates a deeper bond with your audience. This connection helps you align with the values and goals of different organizations.
Potential Employees: Your About Us page is also really important for people who might want to work for you. It should show your company's culture, mission, and values, helping candidates see if their career goals and personal values match with your organization. By showing what it's like to work at your company, you can attract talent who are truly passionate about your mission.
Potential Partners: In the business world, potential partners will check out your About Us page to understand your company's ethos and how you operate. Clearly communicating your goals, successes, and values builds trust and forms partnerships.
Potential Investors: For investors, your About Us page needs to show transparency and credibility. It's where you can talk about your company's growth, innovation, and sustainability efforts, influencing investment decisions by showing a solid track record and future potential.
Media Outlets: Journalists and media folks often use the About Us page to get quick, reliable info about your company. Providing a clear and comprehensive story can help make sure that media outlets accurately represent your brand.
Your About Us page should not only introduce your business but also build credibility and help you connect more deeply with your audience. Here's what you might want to include:
Start with the basics of your company's background. Share your origin story, mission, and the values that drive what you do. Building credibility is a top goal, so highlight any industry certifications, big achievements, or testimonials from happy clients.
Your Team
Making your brand more human can really help build trust and relationships. Introduce your team with short bios and photos, adding a personal touch that resonates with visitors. Showcasing a range of expertise and providing social media links can help create a more personal connection. This isn't just about listing names and titles; it's about showing who's behind your services and solutions.
Talking about your company's culture and values can set you apart from the competition. Clearly define what drives your work, whether it's innovation, sustainability, or focusing on customers. By showcasing these aspects, you build an emotional connection with visitors who share similar values.
Adding job opportunities to your About Us page serves two purposes—it shows how dynamic your company is and attracts potential talent. Think about linking to a dedicated careers page, which can detail benefits, culture, and growth opportunities for prospective employees. Even if you don't have openings right now, expressing interest in skilled professionals for the future shows your company's commitment to growth and innovation.
Spice up your About Us page with extra content that appeals to your audience, like case studies or client testimonials that show off your successes. Adding things like a company timeline or portfolio can add depth to your story, giving potential clients a comprehensive view of your business.
When designing your SaaS About Us page, consider the elements that also make high-converting landing pages successful, such as compelling headlines, strong branding, engaging imagery, and clear trust signals.
Compelling Headlines: Crafting powerful and concise headlines allows your company to stand out. This first interaction is where you grab your audience's attention, clearly conveying your unique value proposition and company identity.
Branding: Use the right colors, fonts, and creative design elements to build a cohesive and memorable brand identity. Aligning design with brand helps make your About Us page visually appealing and consistently aligned with your brand's personality.
Imagery: Include engaging visuals like illustrations, infographics, and real images of your employees or headquarters. Videos can also be great for showing off your company culture and environment in a more dynamic way.
Trust Signals: Build credibility by featuring client logos, testimonials from happy clients or employees, awards, and certifications. Highlighting leadership team members and their profiles can further boost trust.
When crafting your About Us page, remember to pay attention to the user experience, and consider these landing page UX tips to avoid common design pitfalls.
Atlassian, a global leader in software development tools like Jira and Confluence, uses its "About Us" page to tell the story of its mission to unlock the potential of teams. The page combines visually appealing illustrations with concise messaging that emphasizes collaboration, innovation, and core values like openness.
It features a detailed history timeline, statistics to showcase its large-scale impact, and sections on corporate responsibility. The visual hierarchy keeps users engaged, leading them through the company’s values and initiatives without overwhelming them.
🎨 Strong brand visuals: Custom illustrations with vibrant colors maintain brand consistency and evoke collaboration.
📊 Impact metrics: Large customer and community impact numbers build credibility and trust.
📜 Timeline history: An interactive timeline section presents key milestones, creating a strong narrative flow.
🤝 Values-driven approach: Core company values are highlighted with simple icons and short descriptions.
Calendly, known for its scheduling platform, uses its "About Us" page to highlight its mission of simplifying meeting coordination for over 20 million users worldwide. The design is clean and modern, leveraging ample whitespace, bold typography, and minimalistic iconography to guide visitors through key content areas.
A strong headline, "Simplifying scheduling for 20+ million," immediately communicates the company’s value.
The page emphasizes scalability and global reach with statistics and client logos. The leadership team is presented with a friendly profile of the founder, promoting a sense of approachability and trust.
📈 Impactful metrics: Key statistics (e.g., users, countries served) are displayed early to build credibility.
🌍 Trusted by global brands: Logos of major customers like Lyft and Zendesk create a strong social proof element.
🎯 Clear value messaging: Simple, benefit-focused copy like “Unlock your business potential” effectively communicates product benefits.
🧑🏽💼 Leadership focus: A personalized founder introduction adds a human touch to the brand story.
Moov is a fintech company that focuses on streamlining payment solutions for businesses, merchants, and users. The "About Us" page uses a striking dark theme with neon highlights to create a modern, tech-forward aesthetic. The headline “Hello, we're Moov” is both casual and welcoming, accompanied by candid images of the team in action.
The page tells Moov’s story through key sections: its mission, founder profiles, a timeline of milestones, and a showcase of prominent investors. The timeline element effectively illustrates the company's rapid progress, providing visitors with a clear understanding of Moov’s achievements.
🔥 Dark-mode aesthetics: Vibrant gradients and high-contrast typography create a sleek, fintech-inspired look.
📜 Timeline: A dynamic timeline details key company milestones, enhancing the storytelling aspect of the brand.
🏢 Founders spotlight: Profile images and bios of the founders add a personal touch, emphasizing expertise and vision.
💼 Investor logos: Recognizable investor icons reinforce credibility and the company’s financial backing.
Circle is a financial technology firm focusing on digital currency infrastructure, particularly through its USD Coin (USDC) product. Their "About Us" page emphasizes global prosperity, with a sleek and futuristic design that combines pastel gradients, abstract 3D visuals, and minimal typography.
The headline “Digital dollars for global prosperity” reinforces their mission, while a quote from co-founder Jeremy Allaire adds a visionary perspective. Further down, sections introduce Circle’s leadership team, board members, and strategic priorities. Trust-building elements include highlights on asset backing for USDC and leadership profiles.
🌐 Mission-driven messaging: The focus on global economic prosperity is clear and reinforced through strategic content.
🎨 Modern design aesthetics: Abstract, technology-inspired 3D graphics support the company’s forward-thinking identity.
🏢 Leadership transparency: Detailed bios for board members and key executives enhance credibility.
ClickUp is a productivity and project management platform designed to streamline work processes. Their "About Us" page focuses heavily on the company’s mission to “save people time by making the world more productive.”
The design is vibrant and dynamic, using bright gradients, colorful icons, and lively team photos to convey energy and innovation.
The page highlights ClickUp's core values, milestones, and global presence, reinforcing its role as a fast-growing tech company. A key section features a timeline of significant achievements, emphasizing the company’s rapid growth trajectory.
⏱️ Mission-centered headline: The message of saving time is immediately clear and resonates with productivity-conscious users.
🌈 Energetic design: Bright, colorful visuals and large team portraits create a sense of openness and enthusiasm.
📅 Timeline feature: The detailed milestone section visually demonstrates ClickUp’s significant progress and ambition.
🏆 Recognition badges: Trust is established through numerous awards and customer success accolades prominently displayed at the bottom.
Labelbox, a company specializing in AI-driven data training and labeling tools, highlights its mission to build the best products aligned with artificial intelligence. The page emphasizes its product-led approach and strong backing by notable investors like SoftBank and Andreessen Horowitz.
The design is minimalistic and clean, utilizing a white background and structured layouts to convey professionalism. Key sections include values, operational principles, and real-world industry use cases, which provide insight into how their tools enable AI breakthroughs across sectors such as healthcare, agriculture, and space exploration.
🤖 Strong AI-focused mission: The headline clearly positions Labelbox as a leader in advancing AI through specialized products.
🏛️ Trust-building investor logos: The display of well-known venture capital firms improves credibility.
🌍 Customer success stories: Industry-specific examples visually demonstrate the product’s practical impact across various fields.
✨ Minimal, elegant design: The clean structure and consistent use of whitespace improve readability and reinforce a sense of focus and expertise.
Clay positions itself as a creator of innovative tools aimed at helping businesses thrive. The page greets visitors with a lively, colorful header featuring bold visuals and photos of the Clay team. It emphasizes the company’s collaborative culture, creative workspace, and strong sense of community.
A large section highlights the full Clay team, emphasizing transparency. Testimonials from customers, as well as backing from recognized investors, are included to build credibility. The visual design is bright and playful, with illustrations and vibrant colors adding energy to the narrative.
🌈 Playful, inviting design: A bold use of colors and lively illustrations injects a fun and welcoming atmosphere.
👥 Full-team transparency: A directory showcasing all team members adds a personal and approachable touch.
📸 Cultural highlights: Photos of the office and team events give insight into the company's collaborative environment.
📣 Customer and investor support: Testimonials and logos from major investors reinforce the company’s credibility and growth.
Tines highlights its mission of enabling secure and efficient workflows for teams with an aesthetically unique page. The above-the-fold section features an abstract hero illustration and concise messaging about the company's focus on automation and security. Tines emphasizes its foundation in cybersecurity, sharing insights about its origins and goals.
The leadership section is accompanied by professional portraits, and the page showcases trust-building elements, including partnerships with leading investors. Animated and pastel-colored illustrations, paired with a structured yet approachable design, reinforce the company’s core values of simplicity, speed, and soundness.
🎨 Creative visual design: Abstract, pastel-themed illustrations contribute to a friendly and innovative aesthetic.
👥 Leadership transparency: Prominent bios and images of the executive team help establish trust.
🌐 Values with a purpose: Clearly defined values, including simplicity and speed, are communicated with symbolic icons.
Gong's "About Us" page delivers a vibrant and bold experience that emphasizes the company's mission to help businesses see and understand more through their data-driven platform. The top section features colorful, artistic visuals of diverse individuals, reinforcing the brand's lively and forward-thinking identity.
Messaging focuses on innovation and Gong’s commitment to enhancing customer insights. The page highlights milestones, core values (e.g., trust, diversity), and an overview of their global reach. The leadership team is showcased with vivid portraits and bios. The dynamic design reflects Gong’s energy, creativity, and focus on transformation within the business world.
🎨 Bold, artistic visuals: Custom illustrations and strong colors grab attention and convey creativity.
🌎 Global presence: Multiple office locations demonstrate international expansion and scalability.
💼 Values in action: Photos showcasing company culture highlight diversity, trust, and innovation.
📢 Engaging CTA: “Join the Gang at Gong” CTA, paired with playful visuals, invites visitors to explore job opportunities in a fun, approachable manner.
Semrush’s "About Us" page highlights its role as a leading platform for digital marketing growth. The layout is structured with a mix of informative sections and visuals, creating a balance between storytelling and data. The company's mission to empower businesses through actionable insights is presented alongside an interactive timeline showcasing key milestones from 2008 to the present.
Client logos and metrics such as 10M users build credibility, while sections on global impact and news updates reflect the company's influence and reach. The page concludes with opportunities to learn more about careers, partnerships, and resources.
🕰️ Interactive timeline: Key achievements over the years highlight Semrush’s growth and success.
🌍 Global trust indicators: Logos of leading brands and usage stats emphasize broad industry adoption.
💡 Impact stories: Case studies showcase how businesses have benefited from using Semrush’s tools.
Alchemy's "About Us" page emphasizes its mission to empower blockchain developers globally and drive blockchain adoption to a billion people. A dynamic hero section with a featured video introduces their role in transforming decentralized technology.
Client logos, an interactive display of services, and mentions of partnerships with major blockchain projects build credibility.
The page highlights its venture capital backing and introduces the founding team, along with a comprehensive list of investors. Strong visuals, such as global maps and investor profiles, give the page a sense of scale. A prominent call-to-action invites visitors to explore career opportunities.
🌐 Mission-driven introduction: "Bring blockchain to a billion people" is a clear, impactful headline that establishes the company's vision.
🎥 Featured video: A video in the hero section serves as an engaging primer on Alchemy’s mission and achievements.
🤝 High-profile partnerships: Logos and integrations with leading blockchain platforms underscore credibility.
Drata's "About Us" page emphasizes its mission to build trust in cloud security through automation. The page opens with a bold, clear headline that highlights this purpose. Key sections focus on Drata's core values, leadership, and impressive investor backing.
The design uses clean, structured visuals with a high-contrast color scheme that enhances readability and professionalism. Client and partner logos help reinforce credibility, while concise descriptions of values like "Security First" underscore Drata’s commitment to compliance.
🚀 Impactful headline: "On a Mission to Build Trust Across the Cloud" conveys Drata's purpose clearly.
🏢 Trusted partners: Recognizable logos from leading companies and VCs highlight social proof.
🌟 Core values: Values such as "Built on Trust" and "Security First" emphasize the company’s focus on compliance and customer success.
👤 Leadership focus: Founders are prominently featured, reinforcing transparency and expertise.
Airtable's "About Us" page emphasizes its mission to empower teams of all skill levels to create apps and manage workflows using shared data. The page opens with a simple but strong value proposition accompanied by a visual of its product.
Trust is built through partnerships with high-profile companies like AWS, HBO, and Shopify. Key statistics, customer stories, and leadership profiles showcase Airtable’s success and credibility. The layout is clean, well-organized, and visually engaging with ample whitespace and clear section separation.
📈 Key facts: Impressive stats (500,000 organizations and $1.36B funding) highlight Airtable's scale and growth.
🏆 Customer stories: Case studies from companies like Dropbox and LinkedIn boost social proof.
🎯 Leadership section: A well-detailed team showcase conveys transparency and competence.
🌍 Global presence: Office locations and photos of workspaces emphasize Airtable's international reach and culture.
Surfe's "About Us" page highlights its mission to make CRM accessible everywhere, enabling sales and revenue teams to manage their work seamlessly. A hero image featuring their diverse team adds a welcoming, human touch to the message.
The page builds trust with key business statistics and a story of innovation and growth since 2019.
Core values such as ease of use, performance, and joy are reinforced with vibrant team photos, further emphasizing Surfe’s dynamic culture. The design integrates approachable typography and brand-consistent pastel color sections, making the information flow effortlessly.
🖼 Humanized visuals: The prominent group photo and team imagery create a friendly and approachable vibe.
🌍 Company vision: The mission statement effectively conveys Surfe’s goal to break CRM silos for sales teams worldwide.
💡 Core values: Clearly defined principles, including usability and energy, enhance transparency and authenticity.
📢 Recruitment focus: A strong "Join us" CTA and spotlight on the company culture encourage talent to apply..
Contentful's "About Us" page centers on its mission to transform digital experiences globally. The layout blends impact-focused statistics and leadership visuals to convey the company’s innovative journey.
With over 38,000 developers, 110 billion API requests, and a strong global presence, Contentful emphasizes its role as a leader in content management technology.
Their focus on core values like sustainability, inclusion, and innovation is paired with relatable images showcasing team dynamics and social initiatives. The visual hierarchy is supported by clean typography and dynamic use of white space, making the page both informative and inviting.
🌍 Global impact statistics: Impressive numbers on API usage and partnerships underscore Contentful’s scale.
🤝 Values-driven storytelling: Core principles like equity, creativity, and responsibility are highlighted with supporting visuals.
📸 Human touch: Employee imagery and community involvement initiatives create an approachable and authentic brand narrative.
💼 Recruitment appeal: The "Join our team" CTA is strategically placed alongside a compelling showcase of company culture.
Miro's "About Us" page highlights its role as a leading collaborative workspace for innovation, serving over 80 million users worldwide. The page opens with a dynamic visual of Miro's platform, reinforcing its core product offering. A clear mission statement emphasizes empowering teams to "create the next big thing."
Further down, leadership and investor profiles emphasize credibility, while an array of colorful illustrations introduces Miro’s global office presence. The balance of bold visuals, informative text, and strategically placed CTAs makes the page both engaging and easy to navigate.
🛠 Product showcase: A vivid snapshot of the Miro platform immediately communicates the product’s purpose and capabilities.
🌎 Global reach illustration: Playful, city-themed visuals show Miro’s extensive global office network.
👥 Leadership transparency: A well-organized grid of leadership and investors reinforces the brand's trust and expertise.
🚀 Compelling mission: A bold, benefit-driven mission statement underscores the company’s commitment to driving innovation.
A well-designed About Us page doesn't just inform—it engages and personalizes your brand to create an emotional bond with your audience. By adding elements like team photos, unique bios, and a genuine mission statement, you can improve the authenticity of your page and align it with your values.
And if the page does a good job of presenting your value prop, it can even become a powerful conversion tool and drive new business.
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