A bank’s website often serves as its core connection point with customers, strongly influencing trust and user engagement. This means exceptional bank website design is now a key requirement in modern banking, not just an afterthought.
In this article, we’ll look at a range of standout bank website design examples—from established institutions adapting to fresh concepts to emerging neobanks that are transforming how digital banking works.
In brief:
- A site’s overall look and feel helps customers decide if they trust the bank.
- Mobile responsiveness is paramount as users increasingly rely on phones for transactions.
- Simplified navigation and clear visual cues lower friction for common banking tasks.
- Visible security elements reassure customers about protecting their data.
Why Banking Needs Better Web Design
A bank's website is a vital touchpoint that shapes customer trust and engagement. Effective design directly impacts how customers perceive and interact with financial institutions.
Meeting Digital Expectations
Customers expect fast, convenient digital experiences. Flexible designs that work seamlessly on desktops and mobile devices help fulfill those expectations. And when you go a step further to integrate modern website design, you’ll be able to better cater to your audience.
Simplifying Online Transactions
Addressing common UX challenges in banking can help in creating streamlined interfaces and guided workflows that make everyday financial tasks easier. Simplifying forms and providing visual feedback reduces friction in processes like payments and applications. Incorporating elements of high-converting landing pages, such as clear calls to action, can reduce friction in processes like payments and applications.
Enhancing Brand Identity
A well-designed website reinforces a bank's brand image with elements such as consistent design elements and messaging. This builds recognition and trust among your audience.
Increasing Customer Engagement
You can boost customer engagement with interactive features and personalized content that encourage users to spend more time on the site, deepening their relationship with the bank.
Web Design Best Practices for Banks
Whether you’re a traditional bank or a fintech in the middle of a website redesign, following established design principles can help create a secure, accessible, and easy-to-use platform.
Responsive and Mobile-Friendly Design
Your website should offer a great experience on mobile devices by using:
- Fluid grid layouts that automatically adjust to different screen sizes
- Touch-friendly interface elements with appropriately sized buttons and menus
- Optimized loading times for mobile networks
Enhanced Security Features
Security extends beyond backend mechanisms—it should feel visible and reassuring to users. Consider these key features:
- SSL certificates with visible security indicators
- Multi-factor authentication options, including biometric verification
- Robust password policies with clear strength indicators
Clear and Intuitive Navigation
Your navigation structure should be clear, allowing customers to complete tasks with minimal effort. Key considerations include:
- Logical organization of services, features, and product pages
- Three-click maximum rule to reach any important function
- Clear categorization between personal and business banking services
Accessible Design Standards
Serving all customers effectively goes beyond checking a compliance box. Consider these accessibility measures:
- Screen reader compatibility with proper HTML structure
- Keyboard navigation support for all functions
- WCAG 2.1 compliant color contrast ratios
Regular testing and updates keep your site aligned with changing user needs and security requirements. This ongoing effort is worth it to provide a standout experience for everyone.
UX for Bank Websites
A great UX transforms complex banking tasks into smooth interactions, boosting satisfaction and loyalty. Here are important principles to keep in mind:
Streamlined Account Setup
Simplifying sign-up forms sets the stage for an easy user experience. For example, banks can request only essential information upfront and use progress indicators to show the remaining steps. This reduces abandonment and meets customer desire for faster online transactions.
Personalized Dashboards
Allow users to customize their dashboards so they see the most relevant information when they use your banking services. Personalization tools help customers manage account balances, transaction history, and savings goals more effectively.
Easy Access to Support
Provide visible support options on every page, including live chat and clear contact details. Quick access to help reduces customer frustration when they’re having issues or need additional guidance.
Smooth Transaction Processes
Design consistent, user-friendly workflows for tasks like transfers and payments. Combine security with simplicity to meet customer expectations.
Best Website Designs: Traditional Banks
How do traditional banks fare in the web design department? Let's break it down.
1. Ally Bank
Ally Bank’s homepage presents a modern, approachable design with a white and purple color scheme that reflects simplicity and innovation. The layout is user-focused, with prominent CTAs like “Start Saving” and “Learn More” encouraging users to explore its high-yield savings accounts, CDs, and investment tools.
Key sections are well-defined, featuring scrolling banners, icons, and customer stories that highlight the bank’s digital-first approach.
Elements that make Ally Bank stand out
- 🔠 Bold, Readable Fonts: Typography is clear and emphasizes key features.
- 🧾Reviews and Testimonials: Homepage features reviews to build trust.
- 🎨 Consistent Branding: Purple accents maintain a cohesive brand identity.
2. Chase Bank
Chase Bank’s website displays a professional and organized design with a white and blue color palette, reinforcing trust and stability. The layout is visually structured, with a carousel showcasing key services like credit cards, mortgages, and savings accounts.
The CTA “Open an Account” is prominently placed, driving user engagement. Scrolling banners highlight promotions, security features, and exclusive events like partnerships with the US Open and Madison Square Garden.
Elements that make Chase Bank stand out
🔠 Clear Typography: Large, bold headers ensure easy navigation and readability.
🔀 Dynamic Carousel: Rotating visuals showcase services and features effectively.
🎨 Color Consistency: Blue accents enhance trust and align with Chase's branding.
🤝 Customer-Centric Features: Tailored options for businesses, personal accounts, and investments are well-organized.
3. Capital One
Capital One features a clean, user-friendly design with a white background accented by red and blue, reflecting modernity and energy. The site emphasizes customer convenience with prominent CTAs like “See if I’m Pre-Approved.”
A mix of icons, dynamic banners, and compact text sections guides users through offerings like credit cards, savings accounts, and auto loans. The layout prioritizes digital tools, highlighting apps and proactive alerts for easy banking.
Elements that make Capital One stand out
- 🔠 Accessible Navigation: A well-organized top menu simplifies exploring products and services.
- 🔀 Interactive Product Finder: Guided tools for personalized financial recommendations to engage users.
- 🎨 Subtle Animations: Smooth transitions between banners enhance visual appeal.
- 📚 Financial Education: Tips and tools for financial wellness are seamlessly integrated.
4. Discover
Discover’s homepage features a clean, customer-first design with a white background and orange highlights that reflect approachability and simplicity. The layout emphasizes financial tools and products with prominent CTAs like “Check Now” and “Explore Benefits” that guide users to credit card offers, CDs, and personal loans.
Key sections use compact text and icons to communicate savings opportunities and financial wellness tips while scrolling banners dynamically promote cashback rewards and high-yield accounts.
Elements that make Discover stand out
- 🔠 Compact Text Blocks: Clear sections with concise language enhance readability.
- 🔀 Dynamic Banners: Rotating headers keeps the content fresh and engaging.
- 🎨 Bright Accents: Orange highlights draw attention to key features and CTAs.
- 🧮 Interactive Calculators: Tools like savings and loan calculators boost user engagement.
5. Lloyds Bank
Lloyds Bank’s homepage utilizes a traditional and trustworthy design, with a white, black, and green color palette symbolizing stability and growth. The layout emphasizes usability, with prominent CTAs like “Log On” and “Do more on our app” for quick access to personal and business banking services.
Sections are segmented, focusing on Internet banking, loan options, and customer support. The site prioritizes accessibility, offering clear instructions for contacting support through multiple channels.
Elements that make Discover stand out
- 🔠 Traditional Typography: Clean, professional fonts enhance the bank’s credibility.
- 🧾 Segmented Navigation: Personal and business banking options are clearly separated.
- 🎨 Green Accents: Subtle green highlights with black and white to reinforce financial growth.
- 🤝 Accessible Support: Easy-to-find contact information ensures a user-friendly experience.
6. Santander
Santander boasts a modern and dynamic design with a clean white background accented by red and gray, reflecting energy and professionalism. The site uses large, high-resolution banners to showcase its global initiatives, like Openbank expansion and Coursera scholarships.
The CTA “Find Out More” is positioned throughout, encouraging user interaction. The layout is modular, with distinct sections for financial updates, events, and global sustainability efforts, ensuring smooth navigation.
Elements that make Santander stand out
- 🔠 Professional Typography: Sleek fonts enhance readability and align with the brand's corporate identity.
- 🖼️ Engaging Visuals: Full-width banners and event highlights create an immersive experience.
- 🌐 Global Branding: Consistent red accents reinforce brand identity across pages.
7. BNP Paribas
The banking website of BNP Paribas combines a modern design with corporate professionalism. It features a hero section emphasizing their commitment to "Data & Artificial Intelligence," showcasing over 750 AI use cases.
The layout uses ample whitespace, clean fonts, and the brand’s signature green for CTAs, ensuring clarity and engagement. The website includes clear sections for news, highlights, insights, and testimonials for better readability and engagement.
Elements that make BNP Paribas stand out
- 🔠 Catchy Header: A catchy header creates a strong first impression.
- 📖 Strong CTAs: The entire page offers multiple strong CTAs to convert visitors.
- 🎨 Typography & Colors: Neutral tones, clean fonts, and green accents for branding.
- 🧾 Use of Whitespace: Strategic spacing to highlight key elements and improve readability.
Best Website Designs: Neobanks
Neobanks embrace modern and unconventional web design choices. Here are our top picks.
8. Chime
Chime, also a leading fintech website, adopts a modern and approachable design reflecting trust and innovation. The site emphasizes convenience, with key CTAs placed prominently.
Large icons and concise text blocks communicate features such as fee-free overdrafts, early paydays, and a secured credit card. Scrolling animations and bold, dynamic headlines enhance user engagement while maintaining simplicity.
Elements that make Chime stand out
- 🔠 Clean Fonts: Bold, clean fonts ensure clarity and accessibility.
- 🔀 Dynamic Scrolling: Smooth transitions highlight key services interactively.
- 🎨 Impactful Colors: Subtle yet impactful color use reinforces the brand identity.
- 🤝 Icon-Centric Design: Clear visuals quickly communicate features like ATMs and savings.
9. Revolut
Revolut’s homepage uses a sleek, tech-driven design with a white background accented by black and blue elements, reflecting its modern and global appeal.
The layout is dynamic, with scrolling animations and sections highlighting key features like international transfers, cashback, and stock trading.
Prominent CTAs “Get started” and “Try it out” guide users through exploring its financial tools. Interactive visuals and customizable plan options create an engaging and user-friendly experience.
Elements that make Revolut stand out
- 🔠 Dynamic Typography: Bold and modern fonts enhance readability and style.
- 🔀 Interactive Sections: Customizable plan cards add a personal touch.
- 🎨 Minimalist Aesthetic: Subtle accents highlight CTAs and navigation.
- 📱 User-Centric Design: A mobile-first layout prioritizes app engagement.
10. SoFi
SoFi has a clean and vibrant banking website with accents of blue and green, emphasizing financial growth and innovation. The layout employs dynamic banners highlighting key offerings like loans, banking, and investment services.
Prominent CTAs “Get Started” and “View your rate” guide users toward exploring SoFi’s financial products. Well-structured sections focus on benefits such as zero fees, cashback rewards, and member perks, while high-quality visuals and concise headlines enhance user engagement.
Elements that make SoFi stand out
- 🔠 Bold Headlines: Concise and impactful text immediately communicates value propositions.
- 🔀 Dynamic Banners: Rotating visuals emphasize promotions and services effectively.
- 🎨 Vibrant Accents: Blue highlights create a fresh and modern look.
- 🤝 Interactive Tools: Calculators and guided product finders enhance user interactivity.
11. Monzo
Monzo’s banking website combines a clean, user-friendly design with a white background and bold accents of teal and orange, reflecting energy and modern banking. The layout uses clear sections to emphasize features like custom savings pots, bill tracking, and international spending.
Prominent CTAs “Open an account for free” and “Sign up” guide users through the platform’s benefits. Interactive elements, such as spending insights and budget tools, create a highly engaging user experience.
Elements that make Monzo stand out
- 🔠 Modern and Clean Fonts: Clear, modernistic fonts keep the design sleek and approachable.
- 🎨 Unique Accents: Teal accents on the website create visual interest without overwhelming.
12. N26
N26’s website has a modern, mobile-first design with a clean white background and green accents, reflecting simplicity and innovation. The layout is intuitive, with CTAs like “Open Free Bank Account” and “Learn more” prominently displayed.
Key sections highlight its virtual Mastercard, savings tools, and investment options, with dynamic visuals and smooth scrolling, creating an engaging user experience. The modular layout ensures accessibility to various membership plans and features.
Elements that make N26 stand out
- 🔠 Readable font: Clean, sans-serif fonts create a modern, uncluttered feel.
- 📱 Mobile-First Focus: The site prioritizes promoting app features and user experience.
- 🎨 Bright Green Highlights: Accent colors draw attention to CTAs and important sections.
13. Varo
Varo presents a bold, customer-centric design with vibrant purple accents and engaging visuals to highlight its banking solutions. The layout balances promotional banners, testimonials, and feature highlights, making financial services approachable and user-friendly.
Key CTAs, like "Learn More" and "Get Started," are strategically placed to drive action, with a focus on benefits like cash advances, early paydays, and better credit tools.
Elements that make Varo stand out
- 📊 Customer Reviews: Star ratings and brand mentions build trust and credibility.
- 🎨 Bold Color Palette: Purple and green accents highlight key features and promotions.
- 📱 App Showcase: Clear visuals of the mobile app emphasize ease of use.
- 🖼️ Engaging Imagery: Relatable lifestyle photos connect with the audience emotionally.
14. Douugh
Douugh’s homepage reflects a modern, innovative design with a clean white background and purple and green accents, aligning with its mission to simplify money management. Key CTAs “Join Douugh” and “Explore Spot Jar” are strategically positioned to encourage users to explore features like Spend Jars and automated financial tools.
The layout uses a modular design with concise content sections, focusing on educating users about risk management, investments, and the app's capabilities.
Elements that make Douugh stand out
- 🔀 Modular Content Layout: Bite-sized sections keep information digestible.
- 🎨 Orange Highlights: Vibrant accents draw attention to important elements like CTAs.
- 🧑💻 Live chat: A live chat option available with an AI agent to make things smoother for visitors.
Best Website Design: Crypto Banks
Like neobanks, crypto platforms embrace unique web design. Here are our top picks:
15. Nexo
Nexo’s homepage features a sleek, futuristic design with a white and greenish color scheme accented by dynamic visuals, reflecting innovation and trust.
The layout is well-structured, highlighting services like crypto-backed credit lines, high-yield savings, and the Nexo Card. Prominent CTAs “Sign Up” and “See More” encourage user engagement, while product highlights showcase platform features.
Elements that make Nexo stand out
- 💡Intriguing Logo and Favicon: Futuristic logo and favicon to captivate the visitors and build brand awareness.
- 🎨 Cohesive Branding: Vibrant accents and clean visuals reinforce the brand’s identity.
- 🔗 Dynamic Layout: Scrolling animations and modular sections keep the design fluid.
16. Coinbase
Coinbase’s is an excellent blend between enterprise and Web3 design trends. The layout uses dynamic banners and prominent CTAs like “Sign Up” and “See more assets” to encourage exploration of its services, such as buying, selling, and storing cryptocurrency.
Key sections are organized to showcase features like Coinbase Wallet, Coinbase One, and crypto-earning opportunities, with interactive elements like real-time crypto prices adding depth to the experience.
Elements that make Coinbase stand out
- 🖼️ Clear Visuals: Bold headlines along with clear app visuals and easy-to-read text are used on the website to enhance accessibility.
- 📊 Real-Time Data: Live crypto prices and trading statistics keep users engaged.
- 🎨 Minimalist Design: Bright accents emphasize CTAs and features without overcrowding the page.
17. Crypto.com
Crypto.com’s website delivers a clean, futuristic design with bold blue accents that reflect technological innovation. The layout emphasizes simplicity and accessibility, with key CTAs “Explore Up” and “Explore Features” prominently placed.
Dynamic visuals and live crypto prices create an interactive user experience. Sections like “Buy Bitcoin” and “Crypto Basket” are neatly organized, promoting key services such as staking, trading, and DeFi tools.
Elements that make Crypto.com stand out
- 📈 Interactive Data: Live price updates for top cryptocurrencies engage users dynamically.
- 🔀 Intuitive Navigation: Modular sections and clear menus make the site easy to explore.
- 🧑💻 Futuristic Aesthetic: Blue accents and bold typography convey trust and modernity.
- 📱 Mobile-First Approach: CTAs direct users to the app, emphasizing seamless cross-platform usage.
18. Anchorage Digital
Anchorage Digital’s site exudes professionalism and trust with a clean black background complemented by blue and gray accents. The design emphasizes its institutional focus, with bold CTAs like “Learn More About Staking” and “Get in touch” guiding users to key services.
The layout is structured around sections highlighting its custody, staking, trading, and governance offerings. Full-width banners, sharp typography, and client testimonials reinforce credibility and expertise in crypto banking.
Elements that make Anchorage Digital stand out
- 🔠 Futuristic Typography: Clean, intriguing fonts with black background.
- 🧾 Segmented Content: Modular sections for services like staking and trading simplify navigation.
- 🎨 Subtle Branding: Blue and gray accents convey trust and security.
- 🤝 Testimonial Highlights: Client quotes add credibility and emphasize partnerships.
19. Kraken
Kraken’s website delivers a modern, tech-savvy design with purple highlights, reflecting its focus on advanced crypto trading. The layout emphasizes key offerings like staking, margin trading, and rewards, with CTAs like “Sign Up” and “Buy crypto” prominently displayed.
Interactive elements, live crypto prices, and APR percentages for staking create a dynamic experience, while the streamlined navigation ensures accessibility for both beginners and advanced traders.
Elements that make Kraken Financial stand out
- 🔀 Dynamic Features: Real-time data and interactive APR highlights engage users.
- 🎨 Sharp Accent Colors: Purple and white elements guide attention to CTAs and key sections.
- 🤝 Educational Support: Beginner-friendly resources, rewards, and guides make crypto accessible.
20. Xapo Bank
Xapo Bank leverages a futuristic and luxurious design with a black background accented by white and orange highlights. The layout emphasizes security and innovation, with headlines like “The Only Way to Bank Your Bitcoin” and CTAs “Apply for membership” and “Grow your wealth” guiding users.
Dynamic sections promote features like Bitcoin interest accounts, premium security, and a membership-based model. High-quality visuals, testimonials, and interactive sections make the user journey engaging and trust-inspiring.
Elements that make Xapo stand out
- 🔠 Elegant Typography: Sleek fonts reinforce the platform’s premium branding.
- 🔀 Membership Focus: Unique sections highlight the benefits of joining, creating exclusivity.
- 💡 Dynamic Banners: Full-width visuals and modern navigation emphasize security and innovation.
It's Time to Upgrade Your Bank's Website
The shift to digital banking continues at a fast pace. People want more than basic tools; they want a secure, intuitive, and feature-rich experience. A strong website can bolster trust and help your institution expand.
Implementing future-proof website strategies focusing on security, thoughtful design, and advanced functionality can set your bank apart in a crowded market. In addition, consider taking inspiration from B2B SaaS websites that convey complex information in an incredibly simple and engaging way.
Ready to transform your bank website design into a powerful educational tool? Download Webstacks' Best B2B SaaS Websites eBook to discover more inspiring examples and actionable insights that can transform your digital presence.
