Podcast landing pages are central hubs that pull together all podcast content so listeners can access everything seamlessly. With embedded episode streams, show notes, and extra resources, they make it easier for people to find and enjoy your content.
In this article, we'll dive into the key components of successful podcast landing pages, covering essential design elements, content strategy, and SEO best practices. By putting these all together, you can create a compelling online space that attracts new listeners and keeps your audience engaged.
In brief:


What is a Podcast Landing Page?
A podcast landing page is the central spot for all your podcast content. It's the place where listeners can access everything about your podcast series.
With an embedded media player, they can listen to episodes right on your site without needing to go elsewhere, which encourages more engagement.
Also, having a well-organized episode library on your landing page lets listeners easily browse through past episodes, often with extra content like videos or social media posts. This rich collection makes the overall listening experience better.
What Should Be Included on a Podcast Landing Page?
Creating a compelling podcast landing page for your B2B website will help you attract and keep listeners. Here are some key elements you should include:
Podcast Landing Page Design Best UX Practices
Here are some best practices to keep in mind when designing your podcast page’s UX:
Best Podcast Landing Page Examples
Chilipiper


Chili Piper’s podcast page delivers a visually engaging experience designed to captivate B2B marketers. With a bold mix of deep purple and vibrant orange, the design feels dynamic and energetic, reinforcing the brand’s personality.
The hero section clearly communicates the podcast’s value, featuring a striking cover image, a short but compelling description, and direct links to Spotify and Apple Podcasts.
Below, episodes are arranged in a card-based grid with guest headshots, making the content feel more personal and credible. Strategically placed CTAs encourage both immediate listening and email signups, ensuring continued audience engagement beyond the page.
Standout Elements
Lattice


Lattice’s podcast page offers a clean and engaging layout, highlighting its All Hands podcast, which features leadership insights from top HR professionals.
The page uses a soft, pastel color palette combined with professional headshots and bold typography to create a friendly yet authoritative tone. A horizontal episode filter allows easy navigation between seasons, while neatly arranged episode cards provide clear entry points to each discussion.
Below, a dedicated host bio section adds credibility, and a prominent email subscription banner encourages continued audience engagement. The design balances approachability with professionalism, reinforcing Lattice’s focus on people-first leadership.
Standout Elements
ServiceTitan


ServiceTitan’s Toolbox for the Trades podcast page delivers a structured, professional, and highly functional layout tailored to home and commercial service professionals.
The page features a dark, high-contrast design with a clear, hero section showcasing the podcast’s branding, audio streaming options, and the latest featured episode.
A grid-based layout organizes episodes efficiently, making it easy to browse discussions on leadership, marketing, and business growth. The host, Jackie Aubel, is prominently featured at the bottom, adding credibility and a personal touch.
The pagination system enables seamless episode discovery, and the "Get on the Show!" CTA encourages engagement.
Standout Elements
Gong


Gong’s Reveal: The Revenue AI Podcast page embraces a bold, high-contrast purple theme that aligns seamlessly with Gong’s branding.
The hero section features a large podcast title, tagline, and embedded video player, offering a strong first impression. Hosted by Dana Feldman, the podcast focuses on insights from top sales leaders, exploring AI-driven revenue strategies.
Below, the "Recently Added" section presents episodes in a grid format with soft, pastel-colored cards, making them easy to scan. The clean layout, well-spaced typography, and CTA buttons drive engagement, while footer elements reinforce Gong’s credibility with links to enterprise solutions and resources.
Standout Elements


Mailchimp


Mailchimp’s podcast hub, Mailchimp Presents, stands out as a curated digital media experience rather than a typical podcast directory. The dark-themed hero section features a bold visual identity with cinematic photography and a prominent callout to the featured show, “Art of Work.”
Below, a grid-based layout elegantly showcases diverse shows spanning podcasts, films, and docuseries, each with a visually rich, magazine-style cover.
The design creates a highly immersive browsing experience, aligning with Mailchimp’s branding as a creative-first company. The page concludes with a highlighted show, "Call Paul," featuring a striking image and integrated audio player.
Standout Elements
Ahrefs


The Ahrefs Podcast page embodies a bold, high-energy design that reflects the brand’s data-driven, SEO-centric personality.
The dark background enhances the vibrant, high-contrast thumbnails, which feature eye-catching colors, bold typography, and expressive guest images.
The custom-stylized podcast logo at the top is modern and playful, while the wave-like audio pattern adds a dynamic touch. Episodes are categorized by season, making it easy to explore content. The episode thumbnails mimic YouTube-style previews, while the footer highlights host Tim Soulo, reinforcing his role as a trusted voice in the SEO community.
Standout Elements
Circle


The Circle Money Movement Podcast page presents a modern, futuristic design that aligns with the crypto and financial technology space. The dark-themed episode thumbnails feature a sleek, gradient wave motif that conveys a sense of motion and innovation.
The hero section is clean and minimal, with the podcast title and a large, engaging image of the host.
Episodes are organized by seasons, making navigation intuitive. The social icons and subscription CTA are placed strategically for seamless engagement. Overall, the page blends authority, professionalism, and a tech-forward aesthetic.
Standout Elements
Atlassian


Atlassian’s Work Check podcast page is a refreshingly clean and structured experience, designed to make workplace debates feel engaging and accessible.
The hero section immediately sets the tone, featuring a bold question that mirrors the podcast’s discussion-based format.
A large, contrasting CTA button invites users to dive into the latest episode. Below, episodes are neatly organized in a linear, scroll-friendly layout, each with an embedded audio player, a short description, and a clear “Listen now” button.
The content is approachable yet authoritative, with a conversational tone that aligns with the brand’s productivity-focused ethos.
Standout Elements
Zendesk


Zendesk’s Conversations with Zendesk podcast page takes a polished, editorial-style approach, making it feel like an extension of a high-quality business insights publication.
The clean, structured layout immediately communicates expertise, with a bold, magazine-like headline and a featured episode that draws the eye.
Below, episodes are presented as digestible articles, each with a short, scannable summary and a vibrant, structured thumbnail. There’s an emphasis on AI-driven customer experience, reflecting Zendesk’s brand positioning. The overall aesthetic is sleek and professional, with a minimalist color palette, strong typography, and well-spaced content that guides the reader smoothly down the page.
Standout Elements
ClickUp


ClickUp’s "When It Clicked" podcast page brings a fresh, story-driven approach to business success. Instead of dry case studies, it focuses on the "aha" moments that defined major companies like Google Docs, Rippling, and Shopify.
The design is modern and polished, with a clean white backdrop, soft gradients, and playful illustrations that give the page a friendly, engaging feel. A floating laptop and mobile device mockup at the top immediately establishes a tech-forward vibe, while large, easy-to-read sections make navigation seamless.
The overall tone is conversational yet insightful, reflecting ClickUp’s brand as both innovative and approachable.
Standout Elements


Build the Podcast Landing Page Your Podcast Deserves
Creating a podcast landing page that truly connects with your audience is key to maximizing engagement and reach.
An effective landing page should include essential elements like a clear header, concise copy, and strong branding to instantly communicate what your podcast is all about. You’ll want to add compelling visuals and interactive features, like an embedded media player, so visitors can listen to your episodes right from the page.
By focusing on these key components, your landing page becomes more than just a place to listen—it's a vibrant hub for all your podcast content. If you need help crafting or optimizing your podcast landing page strategy, consider teaming up with Webstacks for expert guidance and resources.
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